小家电跨境电商爆发式增长：追觅科技一年业绩飙升10倍的启示
中国跨境电商迎来黄金发展期 | Cross-border e-commerce enters golden age in China
追觅科技海外销售总监单宽最近异常忙碌，既要筹备欧美"黑色星期五"大促，又要协调电力紧张情况下的供应链问题。这家2015年成立的企业，跨境电商业务在2021年实现了超过10倍的增长，成为中国小家电行业跨境电商发展的典型代表。
Dreame Tech's overseas sales director Shan Kuan has been extremely busy recently, preparing for the "Black Friday" promotion in Europe and America while coordinating supply chain issues amid power shortages. The company, founded in 2015, has achieved over 10 times growth in its cross-border e-commerce business in 2021, becoming a typical representative of the development of cross-border e-commerce in China's small home appliance industry.
行业数据亮眼 | Impressive industry data
据官方统计，2021年1-6月中国跨境电商进出口额达8867亿元，同比增长28.6%。中国机电进出口商会家电分会秘书长周南指出，在家电出口增幅收窄的背景下，跨境电商正成为企业重要的增长点。
According to official statistics, China's cross-border e-commerce import and export volume reached 886.7 billion yuan from January to June 2021, a year-on-year increase of 28.6%. Zhou Nan, secretary-general of the Household Electrical Appliances Branch of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, pointed out that cross-border e-commerce is becoming an important growth point for enterprises as the growth rate of home appliance exports slows down.
疫情催生"宅经济"机遇 | Pandemic fuels "stay-at-home economy" opportunities
2020年全球疫情爆发后，追觅科技敏锐捕捉到"宅经济"风口，迅速拓展欧美、日韩及东南亚市场。目前，该公司已覆盖数十个电商平台，包括亚马逊、速卖通、eBay等头部平台。
After the global pandemic outbreak in 2020, Dreame Tech keenly captured the "stay-at-home economy" trend and quickly expanded into European, American, Japanese, Korean and Southeast Asian markets. Currently, the company has covered dozens of e-commerce platforms, including leading platforms such as Amazon, AliExpress, and eBay.
产品创新是关键竞争力 | Product innovation is the key competitiveness
追觅科技创始人兼CEO俞浩毕业于清华大学，公司2017年加入小米生态链。团队先研发高速数字马达这一核心部件，再进入无线吸尘器、扫地机器人等领域。2020年10月，3.3万平米的智能制造工厂在苏州投产。
Dreame Tech's founder and CEO Yu Hao graduated from Tsinghua University, and the company joined Xiaomi's ecosystem in 2017. The team first developed the core component of high-speed digital motors, and then entered fields such as cordless vacuum cleaners and robotic vacuum cleaners. In October 2020, a 33,000-square-meter intelligent manufacturing factory was put into operation in Suzhou.
行业洗牌加速 | Industry reshuffle accelerates
2021年亚马逊大规模清理刷单店铺，促使跨境电商行业加速洗牌。周南秘书长认为，未来跨境电商将面临品质升级、品牌升级和产业链升级三大挑战，行业将"从淘宝走向天猫"。
In 2021, Amazon's large-scale cleanup of stores engaged in fake reviews accelerated the reshuffle of the cross-border e-commerce industry. Secretary-General Zhou Nan believes that cross-border e-commerce will face three major challenges in the future: quality upgrading, brand upgrading and industrial chain upgrading, and the industry will "move from Taobao to Tmall".
品牌出海新时代 | New era of brand globalization
赛文思营销咨询创始人陈勇认为，跨境电商已进入品牌出海阶段。Statista预计，2023年美国DTC品牌销售额将超1750亿美元。中国凭借"优质供应链+跨境电商基础设施+高效数字营销"模式，未来5-10年有望涌现3000-5000个有全球竞争力的新锐品牌。
Chen Yong, founder of Savvy Marketing Consulting, believes that cross-border e-commerce has entered the stage of brand globalization. Statista predicts that US DTC brand sales will exceed $175 billion by 2023. With the model of "high-quality supply chain + cross-border e-commerce infrastructure + efficient digital marketing", China is expected to emerge 3,000-5,000 new competitive global brands in the next 5-10 years.
本地化服务成制胜关键 | Localized service becomes key to success
单宽表示，追觅科技将通过本地招聘等方式完善服务体系，更贴近海外消费者。公司计划10月在海外推出集激光导航、湿拖和自动清洁等多功能于一体的扫地机器人，持续强化产品竞争力。
Shan Kuan said that Dreame Tech will improve its service system through local recruitment to get closer to overseas consumers. The company plans to launch a multi-functional robotic vacuum cleaner with laser navigation, wet mopping and automatic cleaning overseas in October to continuously strengthen product competitiveness.
