如何利用Google AdWords做好跨境电商推广 - 厦门打造独立站出海产业基地
如何利用Google AdWords做好跨境电商推广 - 厦门打造独立站出海产业基地
How to Effectively Use Google AdWords for Cross-border E-commerce Promotion - Xiamen Establishes First Independent Station Overseas Industry Base
厦门，2024年6月26日 - 在2024中国(厦门)国际跨境电商展览会开幕式上，首个谷歌跨境电商加速中心正式宣布落地厦门。这一重要举措旨在将厦门打造成为中国跨境电商独立站出海的第一产业基地。
Xiamen, June 26, 2024 - At the opening ceremony of the 2024 China (Xiamen) International Cross-border E-commerce Exhibition, the first Google Cross-border E-commerce Acceleration Center was officially announced to be established in Xiamen. This important initiative aims to make Xiamen China's first industrial base for cross-border e-commerce independent station going global.
该项目由厦门自贸片区管委会、湖里区政府、厦门市贸促会与谷歌、雨果跨境等共同发起，将从三个核心维度提供支持：
The project was jointly initiated by the Xiamen Free Trade Zone Management Committee, Huli District Government, Xiamen Trade Promotion Council, Google, and Yuhuo Cross-border, and will provide support from three core dimensions:
- 独立站商家营销支持 - 帮助解决起步难问题
- Marketing support for independent station merchants - Helping solve the difficulty of starting
- 独立站市场教育赋能 - 缓解人才招聘困境
- Market education empowerment for independent stations - Alleviating talent recruitment difficulties
- 独立站生态体系扶持 - 克服出海运营挑战
- Ecological system support for independent stations - Overcoming overseas operation challenges
谷歌合作伙伴电商业务总经理刘步驰表示："厦门跨境电商发展势头迅猛，拥有非常良好的产业基础。我们将通过打造一站式的跨境电商独立站孵化成长基地，全面支持厦门跨境电商企业。"
Liu Buchi, General Manager of Google's Partner E-commerce Business, said: "Xiamen's cross-border e-commerce development momentum is strong, with a very good industrial foundation. We will fully support Xiamen's cross-border e-commerce enterprises by building a one-stop incubation and growth base for cross-border e-commerce independent stations."
SEO优化提示：对于跨境电商企业，建议重点关注以下Google AdWords优化策略：
SEO Optimization Tip: For cross-border e-commerce enterprises, it is recommended to focus on the following Google AdWords optimization strategies:
- 精准定位目标市场国家/地区的搜索关键词
- Accurately target search keywords in target market countries/regions
- 优化广告着陆页的多语言版本
- Optimize multilingual versions of ad landing pages
- 利用再营销广告提高转化率
- Use remarketing ads to improve conversion rates
- 定期分析广告数据并优化投放策略
- Regularly analyze ad data and optimize delivery strategies
数据显示，厦门市跨境电商进出口额已连续三年保持50%以上的同比增长，其中2023年同比增长高达65%。这一强劲增长态势为跨境电商企业提供了广阔的发展空间。
Data shows that Xiamen's cross-border e-commerce import and export volume has maintained a year-on-year growth of more than 50% for three consecutive years, with a growth rate of 65% in 2023. This strong growth trend provides broad development space for cross-border e-commerce enterprises.
