外贸客户资源与谷歌SEO运营：揭秘跨境品牌6倍增长的秘籍

外贸客户资源与谷歌SEO运营：揭秘跨境品牌6倍增长的秘籍

Foreign Trade Client Resources & Google SEO Operations: Revealing the Secret of 600% Growth for Cross-border Brands

东南亚电商市场正在经历前所未有的增长机遇。作为Lazada平台备受瞩目的Mega级别大促，Lazada 9.9品牌大促揭开了下半年旺季的序幕。"基于9.9大促的表现，我们非常有信心在11.11大促上取得更好的成绩。"LazMall跨境品牌Chemist Warehouse澳洲大药房（CW）分享道。

The Southeast Asian e-commerce market is experiencing unprecedented growth opportunities. As Lazada's highly anticipated Mega-level promotion, the Lazada 9.9 Brand Festival kicked off the peak season for the second half of the year. "Based on the performance of the 9.9 promotion, we are very confident of achieving better results in the 11.11 promotion," shared Chemist Warehouse (CW), a cross-border brand on LazMall.

欧美品牌斯凯奇在Lazada 9.9品牌大促期间表现优异：
• 马来西亚站点订单量同比增长626%
• 泰国站点订单量同比提升238%

American brand Skechers performed exceptionally well during the Lazada 9.9 Brand Festival:
• 626% year-on-year order growth in Malaysia
• 238% year-on-year order increase in Thailand

LazMall：品牌出海东南亚的核心阵地

LazMall: The Core Platform for Brands Expanding to Southeast Asia

作为东南亚旗舰电商平台，Lazada已成为跨境卖家出海东南亚的首选。LazMall作为东南亚最大的线上品牌商城，凭借海量消费者群体和完善的品牌配套服务，吸引了包括斯凯奇在内的国际大牌入驻。

As Southeast Asia's flagship e-commerce platform, Lazada has become the preferred choice for cross-border sellers. LazMall, as Southeast Asia's largest online brand mall, has attracted international brands including Skechers with its massive consumer base and comprehensive brand services.

成功案例：
1. 斯凯奇：2022年5月入驻LazMall马来西亚、菲律宾、新加坡和泰国站点
2. CW：保健品细分类目国际头部品牌，选择LazMall作为东南亚市场切入点

Success Stories:
1. Skechers: Entered LazMall's Malaysia, Philippines, Singapore and Thailand sites in May 2022
2. CW: A leading international brand in health products category, chose LazMall as entry point to Southeast Asian market

多管齐下的营销策略

Multi-pronged Marketing Strategies

关键策略：
• 针对不同市场制定差异化价格策略
• 优化CEM、FEED等渠道投放
• 参与平台活动提报优惠券
• 利用LazMall专属标识提升曝光

Key Strategies:
• Develop differentiated pricing strategies for different markets
• Optimize CEM, FEED and other channels
• Participate in platform activities with coupons
• Utilize LazMall exclusive badges to increase exposure

CW在2023 Lazada 9.9大促成绩：
• 马来西亚站点订单量增长143%
• GMV增长91%

CW's performance in 2023 Lazada 9.9 Festival:
• 143% order growth in Malaysia
• 91% GMV increase

SEO优化建议

SEO Optimization Suggestions

根据东南亚消费者行为数据，建议品牌重点关注：
1. 价格优化：66%消费者重视价格
2. 折扣策略：55%消费者关注折扣
3. 评价管理：52%消费者信赖真实评价

Based on Southeast Asian consumer behavior data, brands should focus on:
1. Price optimization: 66% of consumers value price
2. Discount strategy: 55% of consumers focus on discounts
3. Review management: 52% of consumers trust authentic reviews

通过Lazada超级推广（全效宝、超级直投、超级新星等）智能化提升曝光及流量，同时优化产品标题和描述中的SEO关键词，如"跨境品牌"、"东南亚电商"等。

Use Lazada Super Promotion (including QuanXiaoBao, Super Direct, Super Nova, etc.) to intelligently increase exposure and traffic, while optimizing SEO keywords in product titles and descriptions, such as "cross-border brands", "Southeast Asia e-commerce", etc.

未来展望

Future Outlook

2019-2022年，LazMall月活买家增长超3.5倍。截至今年7月，LazMall店铺会员总数超过1300万。东南亚电商市场潜力巨大，品牌应把握以下机遇：
• 持续扩展产品种类
• 加强线上线下整合营销
• 优化物流和售后服务体验

From 2019 to 2022, LazMall's monthly active buyers grew by more than 3.5 times. As of July this year, LazMall store members totaled over 13 million. The Southeast Asian e-commerce market has huge potential, and brands should seize the following opportunities:
• Continue to expand product categories
• Strengthen integrated online and offline marketing
• Optimize logistics and after-sales service experience