谷歌搜索留痕：肇庆专业SEO推广公司分享速卖通店铺营销活动完全指南
在当今竞争激烈的跨境电商领域，有效的店铺营销是获取流量与订单的关键。作为肇庆地区专业的SEO推广公司，我们深知谷歌搜索留痕对于品牌长期在线可见性的重要性，这同样适用于平台内营销。我们特别为卖家整理了这份详尽的速卖通店铺营销活动设置指南，旨在帮助您优化店铺运营，提升转化率。
In today's competitive cross-border e-commerce landscape, effective store marketing is key to gaining traffic and orders. As a professional SEO agency in Zhaoqing, we understand the importance of Google search trace for long-term online brand visibility, which also applies to in-platform marketing. We have specially compiled this detailed guide to AliExpress store marketing activity setup for sellers, aiming to help you optimize store operations and improve conversion rates.
第一章：满立减与包邮活动
Chapter 1: Discount for Purchase Amount & Free Shipping Activities
满立减订单包含运费吗？ 满立减活动分为全店满立减和商品满立减两种。订单金额仅包含商品价格(不包含运费)，所有商品按折后价参与。
Does discount for purchase amount include shipping fee? Discount for purchase amount activities are divided into store-wide and product-specific types. The order amount only includes the product price (excluding shipping fee), and all products participate at the discounted price.
满包邮是什么活动？ 满包邮是速卖通的店铺营销工具，卖家可设置"满N元/件包邮"规则，当订单达到条件时系统自动减免指定地区的邮费。
What is free shipping activity? Free shipping is an AliExpress store marketing tool. Sellers can set rules like "Free shipping for orders over N amount/items". The system will automatically deduct the shipping fee for specified regions when order conditions are met.
第二章：优惠券与折扣设置
Chapter 2: Coupons & Discount Settings
怎么创建领取型优惠券？
How to create claimable coupons?
1. 进入【营销活动】→【店铺活动】→【店铺优惠券】→【创建店铺优惠券】
2. 填写活动基本信息
3. 设置优惠券详情（可针对不同会员等级设置）
4. 点击提交完成设置
1. Go to [Marketing Activities] → [Store Activities] → [Store Coupons] → [Create Store Coupon]
2. Fill in basic activity information
3. Set coupon details (can be set for different member levels)
4. Click submit to complete setup
第三章：互动营销技巧
Chapter 3: Interactive Marketing Tips
店铺互动游戏如何设置？ 互动游戏是提升用户参与度的有效工具，设置路径：【营销中心】→【互动营销】。注意优惠券需要先创建才能在互动奖励中选择。
How to set up store interactive games? Interactive games are effective tools to enhance user engagement. Setup path: [Marketing Center] → [Interactive Marketing]. Note that coupons need to be created first before they can be selected as interactive rewards.
第四章：定向营销策略
Chapter 4: Targeted Marketing Strategies
怎么发送定向优惠券？ 定向优惠券可通过买家分层精准投放，新买家指30天内首次访问店铺的用户。优惠券不计入历史最低价。
How to send targeted coupons? Targeted coupons can be precisely delivered through buyer segmentation. New buyers refer to users who visit the store for the first time within 30 days. Coupons are not counted in the historical lowest price.
第五章：组合营销方案
Chapter 5: Combined Marketing Solutions
怎么设置搭配套餐？ 搭配套餐可提升客单价，设置后会在商品详情页展示。同时结合满件折活动（购买指定数量享受折扣）效果更佳。
How to set up product bundles? Product bundles can increase average order value. After setup, they will be displayed on the product detail page. Combining with "Discount for Quantity" activities (discount for purchasing a specified quantity) yields better results.
本指南由肇庆专业SEO推广公司整理。如同精心优化谷歌搜索留痕能提升自然搜索排名一样，系统化设置平台内营销活动是驱动店铺增长的核心。更多跨境电商营销技巧（包括如何将平台流量与独立站谷歌搜索留痕策略结合），请关注我们的公众号或联系我们的SEM竞价推广专家。
This guide is compiled by Zhaoqing Professional SEO Agency. Just as carefully optimizing Google search trace can improve organic search rankings, systematically setting up in-platform marketing activities is core to driving store growth. For more cross-border e-commerce marketing tips (including how to integrate platform traffic with independent site Google search trace strategies), please follow our official account or contact our SEM experts.
