亚马逊首个宠物节来袭！2023年宠物用品市场趋势与选品策略
5月2日，为庆祝美国宠物日，亚马逊将举办首届"亚马逊宠物日"大促活动，涵盖家居、宠物用品和电子产品等多个品类。这一消息引发了爱宠人士和跨境电商卖家的广泛关注。
On May 2nd, to celebrate National Pet Day in the US, Amazon will host its first-ever "Amazon Pet Day" promotion, covering categories such as home goods, pet supplies, and electronics. This news has garnered widespread attention from pet lovers and cross-border e-commerce sellers.
根据行业报告显示，到2025年，全球宠物行业市场规模预计将达到2690亿美元，其中电商平台是增长最快的渠道。作为全球最大的电商平台，亚马逊在宠物用品类目的增长尤为显著，预计到2025年销售额将增长12%，达到272亿美元。
According to industry reports, the global pet industry market size is expected to reach $269 billion by 2025, with e-commerce platforms being the fastest-growing channel. As the world's largest e-commerce platform, Amazon's pet supplies category shows particularly significant growth, with sales expected to increase by 12% to $27.2 billion by 2025.
宠物用品市场主要分类/Main Categories of Pet Supplies Market
1. 宠物食品/Pet Food
宠物主人越来越注重宠物的饮食健康，这推动了天然、有机食品和保健品的市场需求。由于食品属于高频消耗品，加上养宠人群持续扩大，这个细分市场保持着稳定增长。
Pet owners are paying increasing attention to their pets' dietary health, driving market demand for natural, organic foods and health products. As food is a high-frequency consumable and the pet-owning population continues to expand, this segment maintains steady growth.
2. 宠物用品/Pet Supplies
可分为居家类和户外用品两大类。疫情期间，居家宠物用品需求激增，包括宠物床具、智能便盆等。随着疫情政策放宽，户外用品如宠物绳、背包等需求回升，宠物服饰和配饰市场也呈现增长态势。
Can be divided into home and outdoor supplies. During the pandemic, demand for home pet supplies surged, including pet bedding and smart litter boxes. With the relaxation of pandemic policies, demand for outdoor supplies such as leashes and backpacks has rebounded, and the pet apparel and accessories market is also showing growth.
选品建议/Product Selection Suggestions
虽然宠物用品市场竞争已趋成熟，但卖家仍可通过以下策略寻找机会：
- 关注智能化、环保型产品
- 开发多功能组合产品
- 针对特定宠物品种开发专用产品
Although the pet supplies market competition has matured, sellers can still find opportunities through the following strategies:
- Focus on smart and eco-friendly products
- Develop multi-functional combination products
- Create specialized products for specific pet breeds
卖家应通过数据分析，深入了解消费者在价格、品质和功能等方面的具体需求，从差异化角度打造产品。如需更多选品建议，欢迎留言讨论。
Sellers should use data analysis to deeply understand consumers' specific needs regarding price, quality, and functionality, and develop products from a differentiated perspective. For more product selection suggestions, please feel free to leave comments.
