谷歌推广费用解析：权威指南助您高效优化推广预算
前言/Introduction:
谷歌推广采用按点击付费(PPC)模式，只有当用户点击广告时才会产生费用。您的月度或年度推广预算完全可控，费用取决于您的广告设置和行业竞争情况。
Google Ads operates on a pay-per-click (PPC) model, where you're only charged when someone clicks on your ad. Your monthly or annual advertising costs are fully controllable and depend on your ad settings and industry competition.
1. 按点击付费机制/Pay-Per-Click Mechanism
谷歌推广的核心收费模式是按点击计费。每次广告被点击，系统会根据您设置的出价和广告质量得分扣除相应费用。您需要预先在账户中充值，系统会实时扣除点击产生的费用。
The core pricing model of Google Ads is pay-per-click. Each time your ad is clicked, the system deducts the corresponding cost based on your bid and ad quality score. You need to prepay into your account, and the system deducts costs in real-time for each click.
2. 最低充值要求/Minimum Deposit Requirements
理论上谷歌推广账户最低可充值100元，没有上限。但代理商通常建议首次充值金额稍高，以避免频繁充值带来的不便。
Theoretically, the minimum deposit for a Google Ads account is 100 RMB with no upper limit. However, agencies typically recommend a slightly higher initial deposit to avoid the inconvenience of frequent top-ups.
3. 年度推广预算/Annual Advertising Budget
谷歌推广的年度费用完全取决于您的预算设置。您可以在后台设置每日消费上限，例如每日100元，则年度最高预算为36,500元。根据行业经验，大多数客户的年推广支出在数万至数十万元不等。
Annual Google Ads costs entirely depend on your budget settings. You can set a daily spending limit in the backend, for example 100 RMB per day, making the maximum annual budget 36,500 RMB. Industry experience shows most clients spend between tens of thousands to hundreds of thousands annually.
4. 不同渠道成本差异/Cost Differences Across Channels
直接通过谷歌开户推广仅需支付点击费用。若通过代理商，通常需支付约1000元的开户费(一次性)和点击费用30%左右的服务费。例如：首次推广总费用16,600元=12,000元点击费+1,000元开户费+3,600元服务费。
Opening an account directly with Google only requires paying for clicks. Using an agency typically involves about 1,000 RMB one-time setup fee plus approximately 30% service fee on click costs. Example: Total initial cost 16,600 RMB = 12,000 RMB clicks + 1,000 RMB setup + 3,600 RMB service fee.
注：以上内容基于谷歌官方政策和行业实践经验整理，具体费用可能因市场变化而调整。
Note: The above content is based on Google's official policies and industry practice, actual costs may vary with market changes.
