手机APP推广与SEO站外推广的秘诀大揭秘
对于网站SEO站外推广，通常主要分为两种情况：一是获取网站排名，二是获取网站流量。
For off-page SEO promotion, there are generally two main scenarios: one is to improve website rankings, the other is to drive website traffic.
一、获取网站排名 | Improving Website Rankings
SEO在站外获取网站排名的途径，主要是依托外链建设，常见的外链建设方法包括：
The primary method for improving rankings through off-page SEO is link building. Common link building strategies include:
1. 内容营销 | Content Marketing
如果你的站点具有一定流量基础，那么你可以基于内容为王，利用优质原创内容，促使访问者进行有效的转发。
If your site has decent traffic, you can leverage high-quality original content to encourage visitors to share it organically.
2. 行业投稿 | Industry Guest Posts
向行业权威站点，以及同行网站进行投稿，从而获取外链稳步增长。
Submit guest posts to authoritative industry websites and competitor sites to steadily build backlinks.
3. 软文发布 | Sponsored Content
在新闻源站点进行投放文章，从而促使搜索引擎对软文中链接提高信任度。
Publish sponsored articles on news sites to increase search engine trust in your links.
4. 制作链接诱饵 | Creating Link Bait
收集可利用资源，比如SEO教程、实用工具、行业分析报告或信息图表。
Develop valuable resources like SEO guides, tools, industry reports or infographics that naturally attract links.
5. 友情链接交换 | Link Exchange
交换链接时需重点查看换链接站点的网站权重、导出链接等情况。
When exchanging links, carefully evaluate the linking site's authority, outbound links and other metrics.
二、获取网站流量 | Driving Website Traffic
1. 社交网络 | Social Media
利用新媒体平台获取网站流量，有利于提升品牌词的搜索量。
Leverage social media platforms to drive traffic and boost brand keyword searches.
2. 电子邮件 | Email Marketing
中小企业向客户、合作伙伴传达重要信息的有效传播途径。
An effective communication channel for SMBs to reach customers and partners.
3. 问答推广 | Q&A Platforms
合理利用知乎、百度知道等高流量问答平台进行推广。
Strategically use high-traffic Q&A platforms like Zhihu and Baidu Knows for promotion.
4. 付费推广 | Paid Advertising
包括SEM、网站联盟、DSP、KOL付费转发等精准流量获取方式。
Includes SEM, ad networks, DSP and KOL promotions for targeted traffic acquisition.
特别提醒：付费推广落地页的设计对转化率至关重要。
Important Note: Landing page design is crucial for paid campaign conversion rates.
