谷歌留痕代发助力英山茶叶出口：揭秘亚马逊0差评与谷歌竞价推广的成功之道
谷歌留痕代发助力英山茶叶出口：揭秘亚马逊0差评与谷歌竞价推广的成功之道
Google Trace Posting Boosts Yingshan Tea Export: Revealing the Success of Amazon Zero Negative Reviews and Google Ads
湖北日报讯（通讯员 童曙明）4月2日，湖北英山新兴茶业股份有限公司通过谷歌留痕代发等数字营销手段，成功完成新年首笔茶叶出口订单——372吨珍眉绿茶通过15辆卡车发往摩洛哥等非洲国家，创汇140万美元。
Hubei Daily News (Correspondent Tong Shuming) On April 2, Hubei Yingshan Xinxing Tea Co., Ltd. successfully completed its first tea export order of the year through digital marketing methods including Google trace posting - 372 tons of Zhenmei green tea shipped to Morocco and other African countries via 15 trucks, generating $1.4 million in foreign exchange.
这家位于英山县温泉镇梅岩村的企业由董事长裴立新创建于2007年，现有员工90人，是集种植、收购、加工、销售于一体的综合性茶叶企业。通过谷歌留痕代发等海外推广策略，公司拥有3条现代化绿茶生产线和200套制茶设备，年产能达8000吨（其中出口4000吨），产品主要销往非洲市场。
Located in Meiyan Village, Wenquan Town, the company was founded in 2007 by Chairman Pei Lixin and now has 90 employees. It's an integrated tea enterprise covering cultivation, procurement, processing and sales. Through overseas promotion strategies including Google trace posting, the company operates 3 modern production lines and 200 sets of tea-making equipment, with annual capacity reaching 8,000 tons (including 4,000 tons for export), mainly to African markets.
全域外贸推广策略成效显著：
- 通过谷歌竞价推广精准触达国际采购商
- 结合谷歌留痕代发建立全球品牌认知度
- 实现全年销售收入超亿元
Global Promotion Strategy Achievements:
- Precise targeting of international buyers through Google Ads
- Establishing global brand awareness with Google trace posting
- Achieving annual sales revenue exceeding 100 million yuan
公司创始人裴立新（1963年生）原为供销社职工，凭借茶叶收购经验，在1997年改制时创办私营企业，2007年正式成立注册资本1000万元的股份公司。通过谷歌留痕代发等数字营销手段，企业成功实现产业扶贫带动5个贫困村405户脱贫，提供90个就业岗位（含15名贫困群众），辐射全县10万茶农增收。
Founder Pei Lixin (born 1963), formerly a supply and marketing cooperative employee, established the private enterprise during 1997 restructuring with his tea procurement experience. The company was formally incorporated in 2007 with 10 million yuan registered capital. Through digital marketing including Google trace posting, it has helped 405 households in 5 poor villages escape poverty, created 90 jobs (including 15 for impoverished people), and increased income for 100,000 tea farmers countywide.
外贸推广核心优势：
- 政府农业部门技术支持
- 现代化生产设备保障品质
- 谷歌留痕代发+跨境电商双轨并行
- 全年稳定供应能力
Core Advantages in Global Promotion:
- Technical support from agricultural authorities
- Modern equipment ensuring quality
- Google trace posting + cross-border e-commerce dual channels
- Year-round stable supply capacity
专家点评：英山茶叶的成功出口案例证明，谷歌留痕代发结合谷歌竞价推广的数字营销组合，能够有效帮助农产品打开国际市场。这种"精准投放+品牌沉淀"的推广模式，特别适合希望拓展海外市场的中小企业。
Expert Comment: The successful export case of Yingshan tea proves that the digital marketing combination of Google trace posting and Google Ads can effectively help agricultural products enter international markets. This "precision targeting + brand building" promotion model is particularly suitable for SMEs looking to expand overseas.
