权威SEO推广课程解析：如何为独立站准备最佳展示图片
随着SaaS建站服务的兴起，独立站的建站门槛大幅降低，即便跨境卖家本身没有相关的知识基础，也可以很容易就搭建起一个独立站。不过独立站内填充的内容，就需要卖家自己去准备了。
With the rise of SaaS website-building services, the barrier to creating independent websites has significantly lowered. Even cross-border sellers without relevant knowledge can easily set up their own independent websites. However, the content within these websites needs to be prepared by the sellers themselves.
独立站的内容大致分为三类：文本、图片、视频，其中文字和图片是必须要有的，今天我们就来详细说说独立站的图片准备工作要如何进行，需要准备哪些类型的图片？
Independent website content can generally be divided into three categories: text, images, and videos. Among these, text and images are essential. Today, we'll discuss in detail how to prepare images for independent websites and what types of images are needed.
公司形象图
Company Image Photos
B2B独立站中，公司形象图即工厂图，这基本上是必备的。工厂图是跨境卖家获取客户信任的有效手段之一，没有实际的工厂图，客户往往会对你的业务产生怀疑。
In B2B independent websites, company image photos typically refer to factory photos, which are essentially mandatory. Factory photos are one of the most effective ways for cross-border sellers to gain customer trust. Without actual factory photos, customers may doubt your business.
那么如何拍摄一套高质量的工厂图呢？首先要保证工厂环境的整洁，避免有杂物堆积，这样拍出来的工厂图才会干净。其次要注意突出工厂的优势，如果工厂面积大，那么图片就要从工厂的整体出发。如果工厂设备齐全、先进，那么全景图就没那么重要了，生产线、设备图才会是最佳选择。最后生产团队、管理团队的出镜，能够增加工厂图的真实性。统一的着装会让你的工厂看起来更有秩序、更加专业。
So how to take a set of high-quality factory photos? First, ensure the factory environment is tidy, avoiding clutter accumulation, so the photos will look clean. Second, highlight the factory's advantages. If the factory has a large area, focus on overall shots. If the factory has complete and advanced equipment, panoramic shots become less important, and production line or equipment photos would be better choices. Finally, having production and management teams appear in photos can enhance authenticity. Uniform clothing makes your factory appear more organized and professional.
产品图
Product Photos
产品图毫无疑问是独立站的重点所在，产品图的质量对于网站的转化率是有非常大影响的。为了让你的产品图看起来更加美观，你需要做到以下几点。
Product photos are undoubtedly the focus of independent websites, and their quality significantly impacts conversion rates. To make your product photos more appealing, you need to pay attention to the following points.
1、图片水印：在图片上添加水印，可以防止图片被盗，但水印要避免影响产品的整体效果。卖家最好是在产品详情页中添加水印，而非在产品列表中添加。
1. Image Watermarks: Adding watermarks can prevent image theft, but avoid affecting the product's overall appearance. Sellers should preferably add watermarks on product detail pages rather than in product listings.
2、图片大小：网站同一类型的产品图，最好保持同一尺寸。同一尺寸的图片，会让你的排版看起来更加清爽。
2. Image Size: For the same type of product images on a website, it's best to maintain consistent dimensions. Uniform image sizes make your layout look cleaner.
3、场景使用：不同的产品，用途不同、特点不同、需求不同，其产品图所需要对应的背景自然也有所不同。比如说家居类，那最好是实景拍摄，如果是机械产品、工厂设备，就最好选择纯色背景。
3. Scene Usage: Different products have different uses, features, and requirements, so their corresponding backgrounds should vary. For example, home products are best shot in real settings, while mechanical products or factory equipment should use solid-color backgrounds.
4、拍摄角度：产品的详情图，卖家需要准备的是多角度、全方位的产品图。但产品列表中，不同产品的图片最好保持同一拍摄角度，这样看起来会更加整洁。
4. Shooting Angles: For product detail pages, sellers need multi-angle, comprehensive product photos. But in product listings, different products should maintain the same shooting angle for a cleaner appearance.
其他图片
Other Images
产品图与工厂图是卖家在搭建独立站前所需要准备的，而到后期，独立站还需要添加一些其他的图片，比如说新闻图、项目背景图等等。这些图片要求不如前两者的高，但要注意与网站风格保持一致。同时所有的图片都必须是高清的，模糊的图片会降低客户好感度。
Product and factory photos are what sellers need to prepare before building an independent website. Later on, the website will require additional images like news photos or project background images. While these don't need to meet the same high standards as the former, they should maintain consistency with the website's style. All images must be high-definition, as blurry photos can reduce customer satisfaction.
