外贸出口推广指南：谷歌竞价类型与服装订单获取方法
一、谷歌竞价推广的主要类型
1. Main Types of Google Ads
1. 搜索广告(Search Ads) - 当用户搜索相关关键词时展示的文字广告
Search Ads - Text ads displayed when users search for relevant keywords
2. 展示广告(Display Ads) - 在谷歌展示网络中的图片/视频广告
Display Ads - Image/video ads in Google Display Network
3. 购物广告(Shopping Ads) - 展示产品图片、价格等信息的广告
Shopping Ads - Ads displaying product images, prices, etc.
4. 视频广告(Video Ads) - 在YouTube等平台投放的视频广告
Video Ads - Video ads on platforms like YouTube
二、获取外贸服装订单的4种主要方式
2. 4 Main Methods to Obtain Garment Orders
1. 国外客户直接订单：适合有进出口权的工厂或外贸公司，订单量大，结算方式灵活。
Direct orders from foreign clients: Suitable for factories or trading companies with import/export rights, large order quantities, flexible payment methods.
2. 外贸公司二手订单：外贸公司根据需求寻找合适的加工厂。
Second-hand orders from trading companies: Trading companies find suitable processing factories based on needs.
3. 经纪人介绍的订单：解决工厂排期不稳定问题，但需注意中间环节。
Orders introduced by brokers: Solve the problem of unstable factory schedules, but need to pay attention to intermediate links.
4. 展会获取订单：最直接的方式，能与海外买家面对面交流。
Obtain orders at exhibitions: The most direct way to communicate face-to-face with overseas buyers.
三、SEO优化建议
3. SEO Optimization Suggestions
• 在网站和广告中使用"外贸服装"、"OEM服装加工"等高转化关键词
• Use high-conversion keywords like "garment export", "OEM clothing manufacturing" on website and ads
• 创建多语言版本网站，特别是英语、西班牙语等主要贸易语言
• Create multilingual versions of the website, especially in major trade languages like English, Spanish
• 定期更新工厂生产能力、成功案例等内容
• Regularly update content about factory production capacity, success cases, etc.
