外贸企业如何在谷歌推广中脱颖而出？7 大策略揭秘
什么是 B2B 广告？ | What is B2B Advertising?
B2B（Business-to-business 的缩写）广告是指向另一个企业销售产品或服务的广告。这与企业对消费者（B2C）广告不同，B2C 广告是指一个公司向消费者销售产品或服务，供个人使用或消费。
B2B advertising refers to promoting products/services to other businesses. This differs from B2C (Business-to-Consumer) advertising which targets individual consumers for personal use.
B2B 广告与 B2C 广告的区别 | Key Differences Between B2B and B2C Ads
- B2C 广告销售周期通常较短（几分钟），B2B 平均销售周期长达102天
- B2C sales cycles are shorter (minutes), while B2B averages 102 days
- B2C针对个人客户，B2B需要面对决策团队
- B2C targets individuals, B2B requires engaging decision-making teams
7 个外贸企业谷歌推广最有效策略 | 7 Most Effective Google Ads Strategies for Foreign Trade
1. 接受较长的销售周期 | 1. Embrace Longer Sales Cycles
最好的 B2B 销售不会在一夜之间发生（可能超过12个月）。利用这段时间通过PPC广告建立信任关系，既能缓解销售团队压力，又能锁定长期客户。
Top B2B sales take time (12+ months). Use PPC ads to build trust during this period, easing sales team pressure while securing long-term clients.
2. 保持广告内容的有序 | 2. Maintain Organized Ad Structure
为每个网站建立独立广告账号，按产品/服务创建对应campaign，每个campaign包含多个目标明确的广告组，搭配精准关键词和广告语。
Create separate accounts per website, with dedicated campaigns for each product/service containing well-structured ad groups with targeted keywords and copy.
3. 深度研究客户行业关键词 | 3. Conduct Thorough Industry Keyword Research
深入了解客户业务才能找到精准关键词。研究客户服务内容和行业信息是B2B谷歌广告成功的关键。
Deep understanding of client business enables precise keyword targeting. Researching their services and industry is crucial for B2B Google Ads success.
4. 确定目标受众 | 4. Identify Target Audience
分析自然搜索访客数据初步确认广告受众，节省前期调研时间。
Analyze organic search visitor data to preliminarily identify ad audiences, saving initial research time.
5. 添加负面关键词 | 5. Implement Negative Keywords
排除相关但意图不符的搜索词，提高广告投放精准度。
Filter out related but irrelevant search terms to enhance ad targeting precision.
6. 优化广告内容和着陆页 | 6. Optimize Ad Copy & Landing Pages
简洁有效的广告文案和着陆页对转化率有深远影响。
Concise ad copy and effective landing pages significantly impact conversion rates.
7. 开启再营销广告 | 7. Activate Retargeting Ads
对网站访客进行再营销，加深品牌印象，提高转化可能。
Retarget website visitors to reinforce brand awareness and increase conversion potential.
易歌科技作为谷歌优秀合作伙伴，服务上百家外贸B2B企业。Yige Technology, as a Google Premier Partner, has served hundreds of foreign trade B2B enterprises.
