龙岩外贸网站Google优化指南：解决独立站收录难题
为什么独立站被谷歌收录这么难？
Why is it so difficult for independent websites to be indexed by Google?
虽然看似现在的流量获取渠道越来越多，但是对于独立站来说，其流量来源在很大程度上还是依赖谷歌为首的搜索引擎的。
Although there seem to be more and more traffic acquisition channels nowadays, independent websites still largely rely on search engines like Google for their traffic sources.
导致收录效果差的三大主因：
Three main reasons for poor indexing performance:
1. 内容被抓取但未编入索引
1. Content is crawled but not indexed
谷歌已经发现并访问了你的内容，但是没有索引收录。建议排查网站内容质量问题。
Google has discovered and accessed your content but hasn't indexed it. It's recommended to check the quality of website content.
2. 谷歌未抓取访问
2. Google hasn't crawled or visited
常见于新站或外链过少的网站。老站可能因某些栏目质量过低而被判定不值得抓取。
Common for new sites or sites with too few backlinks. Established sites may be deemed not worth crawling due to low-quality sections.
3. 仅少量内容被收录
3. Only a small amount of content is indexed
通常是因为未被收录页面发现难度高，建议在收录好的页面增加内链引导。
Usually because unindexed pages are hard to discover. It's recommended to add internal links on well-indexed pages.
谷歌竞价推广入手建议：
Google Ads promotion suggestions:
1. 精准定位目标市场关键词
1. Accurately target market keywords
2. 优化广告着陆页体验
2. Optimize ad landing page experience
3. 持续监控投放效果数据
3. Continuously monitor campaign performance data
收录数量是否应作为KPI？
Should indexing quantity be a KPI?
现代SEO更强调单个页面的质量而非全站收录量。即使收录量不大，优质页面仍可获得好排名。
Modern SEO emphasizes individual page quality over total site indexing. Even with small indexing volume, quality pages can still rank well.
专家建议： 我是Dora，10年谷歌推广服务经验，曾为7-Eleven、微软等提供营销顾问服务。
Expert advice: I'm Dora, with 10 years of Google promotion experience, having provided marketing consulting services for 7-Eleven, Microsoft, etc.
