长沙国际顶尖SEO推广公司解析：谷歌竞价网站推广与Google Play广告投放策略
谷歌竞价网站推广是什么？
What is Google Ads Promotion?
Google Ads（原Google AdWords）是全球领先的付费广告平台，通过关键词竞价方式让企业的广告展示在Google搜索结果页和合作网站网络中。
Google Ads (formerly Google AdWords) is the world's leading paid advertising platform that allows businesses to display ads on Google search results pages and partner websites through keyword bidding.
Google Play广告投放策略
Google Play Advertising Strategies
如果我们的APP需要获取大量的新用户，那么我们可以在Google现有的渠道上投放广告，从而鼓励潜在用户来安装我们的APP，促进下载量。
If our APP needs to acquire a large number of new users, we can place ads on Google's existing channels to encourage potential users to install our APP and boost downloads.
预算控制与出价策略
Budget Control and Bidding Strategies
注意控制广告预算，仔细考虑选择采用哪种出价策略：
Pay attention to controlling ad budgets and carefully consider which bidding strategy to adopt:
- 可以选择通过每日预算控制支出，让Google找到合适的目标CPI
- You can choose to control spending through daily budgets and let Google find the right target CPI
- 也可以选择设置最高下载量，最后通过系统算出最终出价
- Alternatively, you can set the maximum number of downloads and let the system calculate the final bid
- 注意该出价可能高于我们的预算
- Note that this bid may exceed our budget
Google Ads的核心优势
Core Advantages of Google Ads
Google Ads的最大优势就是我们的广告可以出现在Google的不同渠道上，也就是说只需要设置广告的投放，Google就会自动在不同的渠道上进行测试。
The biggest advantage of Google Ads is that our ads can appear on different Google channels, meaning we only need to set up the ad placement, and Google will automatically test it on different channels.
一旦算法了解我们广告的特色，就会更频繁地出现在特定的渠道上。
Once the algorithm understands the characteristics of our ads, they will appear more frequently on specific channels.
Google广告投放的基本要求
Basic Requirements for Google Ads
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应用标题和描述：要确保两者之间是相关联的，是符合APP内容的。
App title and description: Ensure they are related to each other and consistent with the APP content.
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截图和视频：需要上传至少一个风景和一个肖像，要对用户产生有吸引力，并能代表我们APP的品牌。
Screenshots and videos: Need to upload at least one landscape and one portrait, which should be attractive to users and represent our APP brand.
重要提示：我们可以选择广告的语言和位置，Google Ads并不会翻译我们的广告，只定位与广告相匹配的语言。
Important Note: We can choose the language and location of the ads. Google Ads does not translate our ads, but only targets languages that match the ads.
