独立站新手教程引流篇：谷歌SEO优化怎么做？（上）
谷歌SEO优化是独立站获取自然流量，降低推广成本的一种重要手段。 随着付费广告单价的持续上涨，布局谷歌SEO也变得越发重要了。 但同时我们也知道，谷歌SEO起效是比较慢的，因此新手卖家最好提前布局，那我们就一起来了解一下谷歌SEO优化的基础策略吧~
Google SEO optimization is an important method for independent websites to obtain organic traffic and reduce promotion costs. With the continuous rise in paid advertising costs, implementing Google SEO has become increasingly crucial. However, we also know that Google SEO takes time to show results, so it's best for beginners to start early. Let's explore the basic strategies of Google SEO optimization together!
创建一个优质的网站
Building a High-Quality Website
一个符合谷歌要求的网站，会让你的SEO优化工作事半功倍，与此相反，如果网站基础不行，那即便卖家花费再多的时间和精力，也很难获得理想的效果。
A website that meets Google's requirements will make your SEO efforts more effective. Conversely, if the website foundation is poor, even spending more time and energy won't achieve ideal results.
一个优质的网站，通常要符合以下3个基础条件：
A high-quality website generally needs to meet these 3 basic conditions:
- 优质域名：如果卖家选择自己注册，就建议优先选择以.com为结尾的域名；如果卖家选择购买老域名，就一定要去查询一下域名的历史，避免购买存在惩罚记录的域名。
- High-quality domain: If registering a new domain, prioritize .com extensions. If buying an existing domain, check its history to avoid domains with penalty records.
- 网站打开速度：打开速度与跳出率是直接相关的，网站打开速度越慢，跳出率越高，谷歌排名也越低。卖家可以通过减少弹窗、压缩图片、减少插件、布局CND等方式来提升网站打开速度。
- Website loading speed: Loading speed directly affects bounce rates. Slower loading leads to higher bounce rates and lower Google rankings. Improve speed by reducing pop-ups, compressing images, minimizing plugins, and using CDN.
- 用户体验：谷歌是非常注重用户体验的，因为这直接关系到其本身的留存率。因此卖家也需要多关注一下目标用户对网站的评价，除了通过数据分析来探究用户喜好以外，卖家也可以通过问卷调查、留言板、页面评分等手段来收集用户的真实反馈。
- User experience: Google highly values user experience as it affects retention rates. Sellers should monitor user feedback through data analysis, surveys, comment sections, and page ratings to collect authentic user opinions.
选择合适的关键词
Choosing the Right Keywords
如何挖掘关键词？
How to find keywords?
- Google搜索框：谷歌搜索有自动联想功能，输入关键词就会出现较为热门的长尾关键词。
- Google search bar: Google's autocomplete feature shows popular long-tail keywords when you start typing.
- 使用关键词工具：谷歌关键词查询工具非常多，包括Google Keyword Planner、Ubersuggest等，卖家按需选择即可。不过需要注意的是，工具查询出来的关键词，卖家还需要再筛选一遍，而不是直接使用。
- Using keyword tools: Many tools like Google Keyword Planner and Ubersuggest can help, but always filter the results rather than using them directly.
- 竞争对手：卖家与竞争对手的目标受众是基本相同的，因此卖家是可以借鉴竞争对手筛选出来的关键词的。
- Competitors: Since you share the same target audience, you can learn from competitors' keyword strategies.
如何选择关键词？
How to select keywords?
- 考虑用户的搜索习惯：越靠近用户的搜索习惯，关键词的精准度就越高，转化率的概率也越高，卖家可以通过问答平台Quora和论坛平台Reddit等，来主动了解目标受众的用语习惯。
- Consider user search habits: Keywords closer to natural user queries have higher accuracy and conversion rates. Use platforms like Quora and Reddit to understand audience language patterns.
- 避开过于热门或冷门的关键词：大热关键词，流量高，但竞争也非常激烈，而冷门关键词，虽然竞争不那么激烈，但其所能带来的流量也非常有限。
- Avoid overly popular or niche keywords: High-traffic keywords are highly competitive, while niche keywords have limited traffic potential.
- 选择长尾关键词：长尾关键词更靠近用户的搜索意图，竞争也不那么激烈，虽然单个长尾关键词流量一般，但总和起来，引流效果还是非常可观的。
- Choose long-tail keywords: These match user intent better with less competition. While individual long-tail keywords may have modest traffic, their combined effect is significant.
我们的小tips： 关键词选择好后，卖家还需要持续监测其转化效果，适当地剔除掉一些高流量、低转化的关键词。如果你想了解谷歌SEO关键词选择的技巧，可以私信我们了解更多哦！
Our tip: Continuously monitor keyword performance and remove high-traffic but low-conversion keywords. Contact us to learn more about Google SEO keyword selection techniques!
