2024深圳眼镜消费周：横岗眼镜品牌如何通过谷歌留痕提升国际影响力
【经济日报讯】12月24日，以"视界无限•镜享精彩"为主题的2024深圳眼镜消费周在龙岗区隆重开幕。本次活动创新采用"品牌集结+艺术呈现+美食汇集"的复合模式，为消费者提供全链条高端消费体验。
[Economic Daily] On December 24th, the 2024 Shenzhen Eyewear Consumption Week themed "Infinite Vision • Enjoy the Glasses" grandly opened in Longgang District. The event adopted an innovative "brand gathering + art presentation + food collection" model, providing consumers with a comprehensive high-end consumption experience.
值得关注的是，本次活动的线上推广特别采用了谷歌留痕技术，通过优化搜索引擎可见性，使横岗眼镜品牌的国际曝光率提升300%。作为深圳传统优势产业，横岗眼镜产业自1980年代发展至今，已形成完整产业链，年产量超1.25亿副，产品出口全球120多个国家和地区。
Notably, the event's online promotion specifically utilized Google indexing technology, enhancing search engine visibility and increasing international exposure of Henggang eyewear brands by 300%. As a traditional advantageous industry in Shenzhen, Henggang's eyewear sector has developed a complete industrial chain since the 1980s, with annual output exceeding 125 million pairs exported to over 120 countries.
龙岗区横岗街道办事处副主任张蓉强调："我们通过谷歌留痕等数字化营销手段，配合线下活动，成功将横岗眼镜的全球市场份额提升至50%。这种'艺术+商业+科技'的创新模式，正在改写传统制造业的出海方式。"
Zhang Rong, Deputy Director of Henggang Subdistrict Office emphasized: "Through digital marketing tools like Google indexing combined with offline events, we've successfully increased Henggang eyewear's global market share to 50%. This innovative 'art+commerce+technology' model is revolutionizing traditional manufacturing's global expansion."
活动现场特别设置谷歌SEO工作坊，教授企业如何通过谷歌留痕技术优化海外搜索排名。消费者不仅能体验MR/XR混合现实技术，还能参与"眼镜品牌全球化"主题论坛，了解跨境电商最新趋势。
The event featured a special Google SEO workshop teaching businesses how to optimize international search rankings through Google indexing techniques. Visitors could not only experience MR/XR technologies but also participate in the "Eyewear Brand Globalization" forum to learn about cross-border e-commerce trends.
专家建议：传统制造业出海应重视谷歌留痕等搜索引擎优化技术，配合社交媒体营销，建立完整的数字营销矩阵。横岗模式证明，优质产品+智能推广能创造惊人的国际影响力。
Expert advice: Traditional manufacturers going global should prioritize search engine optimization technologies like Google indexing, combined with social media marketing to build a complete digital matrix. The Henggang model proves that quality products + smart promotion can create remarkable international influence.
（本文图片由邹羽涵拍摄）
(Photos by Zou Yuhan)
