亚马逊新品上架全流程指南：从产品限制检查到推广策略
亚马逊新品上架全流程指南：从产品限制检查到推广策略
Amazon New Product Listing Guide: From Product Restrictions to Promotion Strategies
对于亚马逊卖家来说，运营必须要学会谨慎，而谨慎又延伸到了业务的各个方面，包括发布新品。如果你打算在亚马逊上架产品，你应该做的第一件事是什么？
For Amazon sellers, operations must be cautious, and this caution extends to all aspects of the business, including launching new products. If you plan to list a product on Amazon, what should be the first thing you do?
检查产品限制/Check Product Restrictions
亚马逊专门设有品牌、商品和品类限制，以及仓储限制和绩效要求。对于已经在产品目录中的商品，可以使用产品搜索工具来检查限制。
Amazon has specific brand, product, and category restrictions, as well as storage limits and performance requirements. For products already in the catalog, you can use the product search tool to check restrictions.
有效产品ID/Valid Product ID
在上传产品时，亚马逊会要求卖家使用所需的特定GTIN（全球贸易项目代码），国内一般称为商品条码。GTIN通常包含ISBN、EAN和UPC等类型。
When uploading products, Amazon requires sellers to use specific GTINs (Global Trade Item Numbers), commonly known as barcodes in China. GTINs typically include ISBN, EAN, and UPC types.
有效SKU/Valid SKU
SKU指库存进出计量的单位或库存单位，是分配给产品的唯一的数字或字母数字代码。卖家需要想出一个专用格式来生成SKU。
SKU refers to the stock keeping unit, a unique numeric or alphanumeric code assigned to a product. Sellers need to develop a dedicated format to generate SKUs.
产品标题优化/Product Title Optimization
亚马逊为每个产品类别和页面部分提供了一系列的商品页面风格指南，涉及产品标题、产品描述。图片等等。
Amazon provides a series of product page style guides for each product category and page section, covering product titles, descriptions, images, etc.
有吸引力的产品图片/Attractive Product Images
产品图片必须清晰且信息丰富。你最多可以上传9张图片，但必须都符合基本要求。
Product images must be clear and informative. You can upload up to 9 images, but they must all meet basic requirements.
产品五点描述/Product Bullet Points
此部分为产品页面的重点。如果足够好，买家在购买前可能甚至不需要向下滚动页面。
This section is the highlight of the product page. If done well, buyers may not even need to scroll down the page before making a purchase.
详细产品描述/Detailed Product Description
产品描述部分是买家在阅读标题和要点后滚动到的内容，最多可以使用2000个字符（大约300个单词）。
The product description section is what buyers scroll to after reading the title and bullet points, with a maximum of 2000 characters (about 300 words).
新品推广/New Product Promotion
在亚马逊上，产品一旦热销就会形成一个循环。如果产品排名好，就会畅销，如果销量较高，它在搜索结果页面上就会排名靠前。
On Amazon, once a product becomes popular, it forms a cycle. If a product ranks well, it will sell well, and if sales are high, it will rank higher on search results pages.
来源：小辣超有料 | Source: Xiaola Chaoyouliao
以上内容属作者个人观点，不代表雨果网立场！本文经原作者独家授权供稿，转载需经雨果网授权同意。
The above content represents the author's personal views and does not represent the position of Cifnews! This article is exclusively authorized by the original author for publication, and reproduction requires authorization from Cifnews.
