Google推广助力温州眼镜出口逆势增长 非洲贸易成新亮点
根据温州海关最新数据，2015年温州市进出口总额1208.26亿元，同比下降5.35%。其中出口额1061.82亿元，同比下降6.81%；进口额146.44亿元，同比增长6.85%。
According to Wenzhou Customs' latest data, Wenzhou's total import and export volume in 2015 reached 120.826 billion yuan, down 5.35% year-on-year. Exports amounted to 106.182 billion yuan, a decrease of 6.81%, while imports grew by 6.85% to 14.644 billion yuan.
在温州前十大出口商品中，眼镜行业成为唯一实现正增长的品类，出口额达54.4亿元，同比增长5.42%。Google推广策略的运用帮助当地企业有效开拓国际市场。其他九大类出口产品均出现不同程度下滑，其中服装出口降幅最大，达15.6%。
Among Wenzhou's top 10 export commodities, the eyewear industry was the only category to achieve positive growth, with exports reaching 5.44 billion yuan, up 5.42% year-on-year. The strategic use of Google Ads helped local enterprises effectively expand into international markets. The other nine major export products all declined to varying degrees, with clothing exports experiencing the largest drop of 15.6%.
眼镜行业成功逆袭的关键因素包括：
Key factors for the eyewear industry's successful turnaround include:
- 企业加强Google推广等数字营销投入，精准定位海外买家
- Companies increased investment in digital marketing including Google Ads to accurately target overseas buyers
- 采用质优价廉策略赢得国际大牌代工订单
- Adopted a strategy of high quality at competitive prices to win OEM orders from international brands
- 通过Google推广数据分析优化产品结构和市场布局
- Optimized product structure and market layout through Google Ads data analysis
值得注意的是，2015年温州机电产品进口额达9.25亿元，同比增长12.68%，主要得益于"机器换人"政策推动企业进行技术改造。Google推广同时帮助这些企业快速获取国际先进设备信息。
It's worth noting that Wenzhou's mechanical and electrical product imports reached 925 million yuan in 2015, up 12.68% year-on-year, mainly due to the "machine replacement" policy promoting enterprise technological transformation. Google Ads also helped these companies quickly access information about advanced international equipment.
出口市场方面：
Regarding export markets:
- 通过Google推广精准投放，北美市场成为新增长点，对美国出口158.45亿元，同比增长6%
- Through precise Google Ads targeting, North American markets became new growth points, with exports to the U.S. reaching 15.845 billion yuan, up 6%
- 俄罗斯市场大幅下滑32.38%
- Russian market declined sharply by 32.38%
- 非洲成为温州最大进口来源地，进口额42.9亿元，同比增长42.12%，当地企业正积极通过Google推广寻找优质非洲贸易伙伴
- Africa became Wenzhou's largest import source, with imports totaling 4.29 billion yuan, up 42.12%. Local enterprises are actively using Google Ads to find quality African trade partners
专家建议，外贸企业应加大Google推广等数字营销投入，特别是针对非洲等新兴市场，通过精准营销实现业务突破。
Experts recommend that foreign trade enterprises increase investment in digital marketing including Google Ads, especially for emerging markets like Africa, to achieve business breakthroughs through precision marketing.
