运营最好的对外经贸：谷歌SEO搜索引擎优化方案 - 1分钟爆卖30万双的"踩屎感"拖鞋案例
爆款产品背后的SEO营销策略
SEO Marketing Strategy Behind the Blockbuster Product
有人说，在外奔波了一天，换上拖鞋那一刻才真正有了回家的感觉。如今，无数忙碌的打工人正在被一双主打"踩屎感"的舒适拖鞋治愈。
Many say that after a long day's work, the moment of changing into slippers truly feels like coming home. Nowadays, countless busy workers are being comforted by a pair of "cloud-like" comfortable slippers.
去年夏天，国内某头部主播的一声"买它！"，让国货家居鞋品牌朴西POSEE凭着这款"踩屎感"拖鞋创下了1分钟30万双的爆单神话。而在几千公里外的东南亚，"踩屎感拖鞋"的爆单神话也在同步展开。
Last summer, with a top influencer's shout of "Buy it!", domestic home shoe brand POSEE created a sales miracle of 300,000 pairs in just 1 minute with its "cloud-like" slippers. Meanwhile, thousands of kilometers away in Southeast Asia, the same sales miracle was unfolding.
东南亚市场的SEO本地化策略
SEO Localization Strategy in Southeast Asian Market
从2019年入驻Shopee开通东南亚全站点，POSEE如今平均日出超1000单，大促日涨幅500%。据Shopee官方数据显示，POSEE目前是泰国市场女鞋跨境品牌销量第一。
Since entering Shopee's Southeast Asian market in 2019, POSEE now averages over 1,000 orders daily, with a 500% increase during major promotions. According to Shopee's official data, POSEE is currently the top-selling cross-border women's shoe brand in Thailand.
通过与Shopee的深度合作，POSEE在出海东南亚的本地化过程中成绩斐然，也在3年深耕市场的过程中积累了一套自己的爆品玩法。
Through in-depth cooperation with Shopee, POSEE has achieved remarkable results in its Southeast Asian localization process, and has developed its own blockbuster product strategy through three years of market cultivation.
产品差异化：SEO关键词"踩屎感"的魔力
Product Differentiation: The Magic of SEO Keyword "Cloud-like"
对于品牌而言，产品力始终是抢占市场的关键武器。放在POSEE身上，这个武器则具象化为"踩屎感"这一卖点，即兼具柔软和回弹力的舒适感。
For brands, product strength is always the key weapon to capture the market. For POSEE, this weapon is embodied in the selling point of "cloud-like" comfort, which combines softness and elasticity.
当市面上多数拖鞋还在使用PVC材料时，POSEE率先将常见于跑鞋上的泡发材料运用到拖鞋上，使其在柔软度和弹性感受上要远远高于普通拖鞋。
While most slippers on the market still use PVC materials, POSEE was the first to apply foam materials commonly found in running shoes to slippers, making them far superior in softness and elasticity compared to ordinary slippers.
SEO内容营销：直播电商+红人营销
SEO Content Marketing: Live Streaming + Influencer Marketing
通过Shopee Live，POSEE在每晚店铺流量高峰期直播1.5小时，并取得了良好的效果。Sean告诉雨果跨境，通过每天直播，进店人数可以达到1W+，场观则突破10W+。
Through Shopee Live, POSEE broadcasts for 1.5 hours during peak traffic hours every night with excellent results. Sean told Hugo Cross-border that daily live streaming can attract over 10,000 store visits and more than 100,000 views.
在让许多卖家都感到无从下手的站外引流方面，Shopee联盟营销(AMS)在推动他们与本地KOL的合作上起到了关键作用。就在今年１月，POSEE通过联盟营销与一位当地红人合作，通过社媒引来转化，仅仅一天就为品牌带货了1W+双拖鞋。
For off-site traffic acquisition that many sellers find challenging, Shopee's Affiliate Marketing Solution (AMS) played a key role in facilitating their cooperation with local KOLs. In January this year, POSEE collaborated with a local influencer through AMS, achieving conversions through social media and selling over 10,000 pairs of slippers in just one day.
2022 Shopee跨境品牌峰会：SEO增长新机遇
2022 Shopee Cross-border Brand Summit: New SEO Growth Opportunities
为驱动品牌加速出海，Shopee将于6月21日举办首届跨境品牌峰会，通过平台最新品牌战略规划、品牌出海链路策略解码、行业大卖站内外营销矩阵布局剖析以及大咖对话等多环节、多角度剖析品牌增长发力点。
To accelerate brand globalization, Shopee will host its first Cross-border Brand Summit on June 21, analyzing brand growth strategies from multiple perspectives including the platform's latest brand strategy, globalization chain strategies, analysis of top sellers' marketing matrices, and expert dialogues.
