TEMU情趣用品类目运营指南：TOP店铺案例与选品策略
TEMU情趣用品类目运营指南：TOP店铺案例与选品策略
TEMU Adult Products Category Operation Guide: Top Store Cases and Product Selection Strategies
随着TEMU将情趣用品列为重点拓展品类，早期入驻商家已获得显著流量红利。 According to reports, TEMU has identified adult products as a key expansion category, with early-adopting merchants already benefiting from significant traffic dividends.
一、TOP店铺案例分析 / Case Studies of Top Stores
案例1：佛山内衣工厂
这家工厂2022年9月底入驻TEMU，10月上架60款情趣内衣产品，黑五前扩充至100+款，12月即冲进类目前三。
Case 1: Foshan Underwear Factory
This factory joined TEMU in late September 2022, listed 60 adult underwear products in October, expanded to 100+ before Black Friday, and entered the top 3 in December.
成功关键：
• 集中上新策略（1月16款新品集中在5-8号上架）
• 春节持续补货（运营坚持到大年29）
Key Success Factors:
• Concentrated new product launch strategy (16 new items in January launched between 5th-8th)
• Continuous replenishment during Spring Festival (operations continued until Lunar New Year's Eve)
二、选品策略推荐 / Product Selection Strategies
TEMU官方推荐8大热销品类：
TEMU's official recommendations for 8 best-selling categories:
- 情趣内衣套装 - 蕾丝/网纱材质，黑/红/宝蓝主色，金属链条装饰
Adult Underwear Sets - Lace/mesh materials, black/red/royal blue colors, metal chain decorations - 情趣连衣裙 - 紧身包臀设计，深V领，镂空元素
Adult Dresses - Body-hugging design, deep V-neck, cut-out elements - 情趣网衣 - 黑/玫红主色，开档设计，建议使用深肤色模特展示
Mesh Outfits - Black/fuchsia colors, open-crotch design, recommended using dark-skinned models
三、流量获取策略 / Traffic Acquisition Strategies
TEMU流量分配核心逻辑：
TEMU's core traffic distribution logic:
- 新品前7天是关键测试期（日均10单以上可获得资源位）
The first 7 days are critical for new products (10+ daily orders can secure featured placements) - 店铺上新频率影响权重（在售链接>30的店铺优先展示）
Product launch frequency affects weight (stores with >30 active listings get priority display) - 图片优化至关重要（干净背景，突出产品细节）
Image optimization is crucial (clean background, highlighting product details)
专家建议： 目前TEMU正在扩大情趣用品招商规模，建议商家关注5月26日深圳TEMU峰会获取最新政策。
Expert Advice: TEMU is currently expanding its adult products merchant recruitment. It's recommended to attend the May 26th TEMU Summit in Shenzhen for the latest policies.
