新手做跨境谷歌运营推广到底难不难？Shopee新站点申请全攻略

新手做跨境谷歌运营推广到底难不难？Shopee新站点申请全攻略

Is Cross-Border Google Advertising Difficult for Beginners? Complete Guide to Applying for New Shopee Sites

跨境电子商务已成为全球贸易的新趋势，但对于新手来说，谷歌运营推广和平台操作往往让人望而生畏。本文将详细解析Shopee新站点申请流程，帮助卖家快速拓展东南亚市场。

Cross-border e-commerce has become a new trend in global trade, but for beginners, Google advertising and platform operations can be daunting. This article will detail the Shopee new site application process to help sellers quickly expand into Southeast Asian markets.

一、为什么要开设新站点？

1. Why Open New Sites?

Shopee平台在品牌入驻时通常先开通1个站点让卖家熟悉操作。当卖家掌握后台运营技巧后，可将成功经验复制到其他站点，快速拓展东南亚市场。每个营业执照可在7+1个站点分别开设3家店铺，总计可开设(7+1)*3家店铺。

Shopee usually opens one site first for brand registration. After sellers master operational skills, they can replicate success to other sites and quickly expand in Southeast Asia. Each business license can open 3 stores on 7+1 sites, totaling (7+1)*3 stores.

二、各站点申请要求

2. Application Requirements for Each Site

• 马来西亚站：总单量超过10单
• 台湾站：单店铺ADO>3的垂直类目店铺可申请2-3个新站点
• 泰国站：偏好垂直类目店铺
• 印尼站：需强供应链和价格优势
• 菲律宾站：偏好欧美/日韩风格

• Malaysia: Over 10 total orders
• Taiwan: Vertical stores with ADO>3 can apply for 2-3 new sites
• Thailand: Prefers vertical stores
• Indonesia: Requires strong supply chain and price advantage
• Philippines: Prefers European/American or Japanese/Korean styles

三、申请流程详解

3. Detailed Application Process

第一步：发送申请邮件至客户经理
邮件标题格式："申请开店+公司名称+XX站点申请开店+日期"
必须使用公司邮箱发送，并抄送[email protected]

Step 1: Send application email to account manager
Email title format: "Application to Open Store + Company Name + XX Site Application + Date"
Must use company email and cc [email protected]

第二步：经理审核
通过后将进入第二轮审核

Step 2: Manager review
Approved applications proceed to second round review

第三步：第二轮审核
通过后将收到开店邀请邮件或账号密码

Step 3: Second round review
Approved applications will receive store opening invitation or account credentials

四、重要注意事项

4. Important Notes

• 相同站点开不同店铺需要不同的邮箱和手机号
• 用户名规则：首站用户名12345.my，其他站点将为12345.id,12345.ph等

• Different stores on same site require different emails and phone numbers
• Username rules: First store 12345.my, others will be 12345.id, 12345.ph, etc.

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