为什么运营独立站需要做谷歌推广？亚马逊FBA转换全指南
为什么运营独立站需要做谷歌推广？亚马逊FBA转换全指南
Why Do Independent Stores Need Google Ads? Complete Guide to Amazon FBA Conversion
对于独立站卖家来说，谷歌推广(Google Ads)是获取精准流量的重要渠道。 通过关键词广告投放，可以将产品直接展示给有明确购买意向的用户群体。 相比社交媒体广告，谷歌搜索广告的转化率通常更高，因为用户是带着明确需求进行搜索的。
For independent store operators, Google Ads is a vital channel for acquiring targeted traffic. Through keyword advertising, products can be directly displayed to user groups with clear purchase intentions. Compared to social media ads, Google search ads generally have higher conversion rates because users are searching with specific needs.
亚马逊FBA转换操作指南
Amazon FBA Conversion Guide
亚马逊提供两种物流体系：FBA（亚马逊物流）和FBM（卖家自配送）。FBA模式下，卖家提前将货物备至亚马逊仓库，由亚马逊负责后续配送；FBM则需要卖家自行处理包装和物流。
Amazon offers two logistics systems: FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant). Under FBA, sellers stock products in Amazon warehouses in advance, with Amazon handling subsequent delivery; FBM requires sellers to handle packaging and logistics themselves.
转换流程详解
Detailed Conversion Process
普通产品转换步骤：
- 在库存中找到需要转换的Listing
- 右键点击"转换为亚马逊物流"
- 选择"只转换"选项
- 打印商品ASIN条码
- 完成发货流程的6个步骤
Regular product conversion steps:
- Find the Listing to be converted in inventory
- Right-click "Convert to FBA"
- Select "Convert only" option
- Print product ASIN barcode
- Complete the 6 steps of shipping process
含电池产品注意事项：需要提交电池豁免表和MSDS文件，不同类型电池需填写不同资料。
Precautions for battery-containing products: Need to submit battery exemption forms and MSDS documents, different types of batteries require different materials.
实用工具推荐
Recommended Tools
AMZScout是跨境电商卖家实用的选品工具，可帮助：
- 分析Listing质量评分(LQS)
- 监控跟卖情况
- 追踪关键词排名
- 分析差评和广告表现
AMZScout is a practical product selection tool for cross-border sellers, helping to:
- Analyze Listing Quality Score (LQS)
- Monitor follow-up sales
- Track keyword rankings
- Analyze negative reviews and ad performance
亚马逊运营处处是商机，合理利用工具和平台资源，可以显著提升运营效率。 对于FBA转换或谷歌推广有任何疑问，欢迎留言交流！
Amazon operations are full of business opportunities everywhere. Reasonable use of tools and platform resources can significantly improve operational efficiency. If you have any questions about FBA conversion or Google Ads, feel free to leave a comment!
