2025跨境电商出海营销日历：下半年节日营销指南
对于拥有十年以上SEM代运营经验的专家来说，谷歌推广的核心优势在于其精准的受众定位和全球覆盖能力。 特别是在跨境电商领域，结合节日营销日历开展推广活动能获得事半功倍的效果。
As an SEM expert with over a decade of experience, the core advantages of Google Ads lie in its precise audience targeting and global reach. Especially for cross-border e-commerce, combining holiday marketing calendars can achieve multiplier effects.
7月营销重点 | July Marketing Focus
7月4日：美国独立日 | July 4th: Independence Day
热卖产品：主题服饰、户外用品（搭配国旗元素更受欢迎）
Hot products: Themed apparel, outdoor products (with patriotic elements perform better)
8月营销重点 | August Marketing Focus
8月8日：国际猫咪日 | August 8th: International Cat Day
8月26日：国际狗狗日 | August 26th: International Dog Day
宠物品牌需特别关注这些节日 | Pet brands should pay special attention to these holidays
暑假期间热销品类：文具、游泳用品、数码产品等
Summer vacation hot categories: Stationery, swimming gear, digital products
9月营销重点 | September Marketing Focus
9月1日：劳工节 | September 1st: Labor Day
热卖产品：户外活动用品 | Hot products: Outdoor activity supplies
9月20日：慕尼黑啤酒节 | September 20th: Oktoberfest
热卖产品：啤酒周边、派对用品 | Hot products: Beer accessories, party supplies
返校季备货提醒：电子产品、文具等需充足库存
Back-to-school reminder: Ensure sufficient stock for electronics and stationery
10月营销重点 | October Marketing Focus
10月1日：中国国庆节 | October 1st: China National Day
海外华人热衷购买具有中国特色的产品
Overseas Chinese prefer products with Chinese characteristics
10月31日：万圣夜 | October 31st: Halloween Eve
需提前预热营销活动 | Need early marketing campaign preparation
11月营销重点 | November Marketing Focus
11月11日：双十一 | November 11th: Singles' Day
全品类促销 | Full category promotion
11月28日：感恩节 | November 28th: Thanksgiving
热卖产品：定制礼品、厨房用品
Hot products: Customized gifts, kitchenware
11月29日：黑色星期五 | November 29th: Black Friday
需提前准备促销方案 | Need to prepare promotion plans in advance
12月营销重点 | December Marketing Focus
12月1日：网络星期一 | December 1st: Cyber Monday
黑五的延续 | Continuation of Black Friday
12月25日：圣诞节 | December 25th: Christmas
营造节日氛围至关重要 | Creating festive atmosphere is crucial
2025年跨境电商营销建议：
2025 Cross-Border E-Commerce Suggestions:
- 提前3个月规划节日营销策略 | Plan holiday marketing strategies 3 months in advance
- 结合谷歌广告精准定位节日受众 | Use Google Ads for precise holiday audience targeting
- 优化产品页面提高转化率 | Optimize product pages for better conversion
