辽宁谷歌竞价推广：把握下半年旺季大促节点营销机遇
辽宁谷歌竞价推广：把握下半年旺季大促节点营销机遇
Liaoning Google Ads Promotion: Seizing the Marketing Opportunities of Peak Season Sales Events
2023年下半年旺季已至，距离东南亚市场超级大促Mega Sales仅剩10天（9月9日开幕）。数据显示，81%的TikTok用户表示在Mega Sales期间有网购意愿，去年大促期间平台内容热度出现四个明显峰值。
The peak season of the second half of 2023 has arrived, with only 10 days left until the Southeast Asian Mega Sales (starting September 9th). Data shows that 81% of TikTok users expressed shopping intentions during Mega Sales, with four distinct traffic peaks observed during last year's event.
一、TikTok成为全球大促主战场
1. TikTok Emerges as the Main Battlefield for Global Sales
拥有10亿月活用户的TikTok已成为大促营销核心渠道：
• 2023斋月期间#Ramadan标签视频播放量超358亿次
• TikTok Shop斋月GMV增长126%
• 80%用户认为TikTok内容更具娱乐性
With 1 billion MAU, TikTok has become the core marketing channel:
• #Ramadan videos received over 35.8 billion views during 2023 Ramadan
• TikTok Shop Ramadan GMV increased by 126%
• 80% users find TikTok content more entertaining
二、2023下半年关键大促节点
2. Key Sales Events in Second Half 2023
| 市场/Market | 大促节点/Sales Events |
|---|---|
| 东南亚/Southeast Asia | 9.9/10.10/11.11/12.12 Mega Sales |
| 欧美/US & Europe | 黑五网一(11.24-27)/圣诞节(12.25) |
三、实战案例：Gaabor爆单策略
3. Case Study: Gaabor's Sales Explosion Strategy
小家电品牌Gaabor在去年Mega Sales期间：
• 发起品牌挑战赛获2.8亿浏览量
• 400+达人直播矩阵
• 企业号周涨粉58%
• GMV全品类Top2
Home appliance brand Gaabor during last Mega Sales:
• Brand challenge gained 280 million views
• 400+ creator live stream matrix
• 58% weekly follower growth
• Ranked Top2 in GMV
辽宁谷歌竞价推广专家提示：大促前需提前30天启动营销预热，结合TikTok广告+直播+达人矩阵实现全链路转化。
Liaoning Google Ads experts suggest: Start marketing campaigns 30 days before sales events, combining TikTok ads + live streams + creator matrix for full-funnel conversion.
