高效外贸客户开发软件推荐及谷歌竞价优势 | 中国企业加速全球化布局
随着618购物节临近，中国互联网企业正在加快全球化步伐，完善海外布局。近期多家企业宣布重要海外基础设施落地，标志着中国数字经济出海进入新阶段。
As the 618 shopping festival approaches, Chinese internet companies are accelerating their global expansion and improving overseas layouts. Recent announcements of key overseas infrastructure deployments mark a new phase in the globalization of China's digital economy.
【云计算基础设施出海】6月6日，阿里云与沙特电信公司(STC)联合宣布，位于利雅得的两座数据中心正式启用。这是双方合资公司(SCCC)运营的首批设施，将率先为沙特市场提供公共云服务，产品覆盖弹性计算、存储、网络至数据库等完整解决方案。
[Cloud Computing Infrastructure Going Global] On June 6, Alibaba Cloud and Saudi Telecom Company (STC) jointly announced the official launch of two data centers in Riyadh. These are the first facilities operated by their joint venture (SCCC), providing public cloud services to the Saudi market with comprehensive solutions covering elastic computing, storage, networking to databases.
专家观点：这些数据中心的启用将为中国企业开拓中东和欧洲市场提供有力支持，显著改善当地用户体验。
Expert Insight: The launch of these data centers will provide strong support for Chinese companies expanding into Middle Eastern and European markets, significantly improving local user experience.
【智能仓储布局加速】同日，京东宣布其美国首个自动化仓"洛杉矶2号"正式启用。该仓库占地22万平方英尺，采用"飞狼"料箱机器人技术，使小件商品存储位从10,000个增至35,000个以上，存储效率提升250%。
[Accelerated Smart Warehouse Deployment] On the same day, JD.com announced the official opening of its first automated warehouse in the US - "Los Angeles No.2". Covering 220,000 square feet and utilizing "Flying Wolf" container robot technology, it increases small-item storage capacity from 10,000 to over 35,000 slots, boosting storage efficiency by 250%.
仓储网络扩张：截至2022年6月，京东海外仓储面积同比增长100%，其国际供应链网络已覆盖近230个国家和地区。今年618期间，京东美国自营海外仓总面积将达近100万平方英尺。
Warehouse Network Expansion: As of June 2022, JD.com's overseas warehouse area increased by 100% year-on-year, with its international supply chain network reaching nearly 230 countries and regions. During this year's 618 period, JD.com's self-operated overseas warehouse area in the US will reach nearly 1 million square feet.
【中国企业出海新趋势】领英中国营销解决方案事业部总经理蔡晓丹指出当前中国企业出海呈现两大变化：
[New Trends in Chinese Companies Going Global] Cai Xiaodan, General Manager of LinkedIn China Marketing Solutions, highlighted two major changes in Chinese companies' globalization:
1. 从"中国制造"到"中国智造"转型：企业更加重视科技研发、品牌经营和分销网络建设，从OEM代工逐步发展为ODM设计直至OBM自主品牌。
1. Transition from "Made in China" to "Created in China": Companies place greater emphasis on technology R&D, brand management and distribution network building, evolving from OEM to ODM design and ultimately to OBM own brands.
2. 打破传统出海路径：高科技、新能源等行业直接进行全球化布局，常以新加坡等东南亚市场为首发站，而非传统优先开拓的拉美或非洲市场。
2. Breaking traditional globalization paths: High-tech and new energy industries directly implement global layouts, often choosing Southeast Asian markets like Singapore as launch pads instead of traditionally prioritized Latin American or African markets.
数据支撑：领英数据显示，在中国出海品牌最集中的25个国家/地区中，东南亚占4席（新加坡、印尼、菲律宾、马来西亚），正成为全球品牌争夺的新兴增量市场。
Data Support: LinkedIn data shows that among the top 25 countries/regions with the highest concentration of Chinese global brands, Southeast Asia accounts for 4 (Singapore, Indonesia, Philippines, Malaysia), becoming an emerging growth market for global brands.
【外贸工具推荐】对于寻求海外客户的外贸企业，建议使用以下高效工具组合：
[Recommended Foreign Trade Tools] For companies seeking overseas clients, we recommend the following efficient tool combinations:
客户开发软件：领英Sales Navigator、ZoomInfo、Hunter.io等专业工具可精准定位目标客户
Client Acquisition Software: LinkedIn Sales Navigator, ZoomInfo, Hunter.io and other professional tools can precisely target potential clients
谷歌竞价优势：1) 精准触达高意向客户 2) 快速验证市场反应 3) 灵活控制预算 4) 数据驱动优化 5) 全球覆盖能力
Google Ads Advantages: 1) Precise reach to high-intent clients 2) Quick market response validation 3) Flexible budget control 4) Data-driven optimization 5) Global coverage capability
随着基础设施不断完善和数字化工具的应用，中国企业的全球化之路将更加高效顺畅。
With continuous infrastructure improvement and application of digital tools, the globalization path for Chinese companies will become more efficient and smooth.
