凌源谷歌竞价推广：为什么你的Facebook广告效果不佳？可能是素材问题！
Facebook作为独立站卖家的首选推广平台，一方面得益于其庞大的用户基数——全球最大的社交媒体平台，另一方面则归功于其精准的广告算法，能够将广告推送给更相关的受众群体，从而提高转化率。
However, declining Facebook ad performance is no longer news. Most sellers attribute this to Facebook's reduced ability to collect user data, leading to less precise targeting. While this is indeed a major factor, some sellers' poor ad performance stems from suboptimal ad creatives.
硬推广的困境
随着线上推广日趋成熟，消费者对硬广的抵触情绪日益高涨。即使卖家以完全理性的方式介绍产品，没有半点夸大，也难以赢得消费者信任。
The dilemma of hard-selling ads: As online advertising matures, consumers' aversion to hard-sell ads continues to grow. Even when sellers present products in a completely rational manner without any exaggeration, it's still challenging to gain consumer trust.
创意是关键
Facebook上广告主众多，同类产品竞争激烈。产品同质化和广告素材雷同是影响广告效果的重要因素。更具创意的内容更容易吸引消费者注意，获得更多点击。
Creativity is key: With numerous advertisers on Facebook and intense competition within product categories, product homogeneity and similar ad creatives significantly impact ad performance. More creative content is more likely to capture consumer attention and generate more clicks.
重视图片素材
现代生活节奏加快，人们更倾向于浏览图片和视频而非大段文字。因此，图片质量直接影响点击率。视觉冲击力强、对比鲜明或更具真实感的图片更能吸引注意。
Prioritize visual content: With the accelerated pace of modern life, people prefer images and videos over lengthy text. Thus, image quality directly impacts click-through rates. Visually striking, high-contrast, or more authentic images are more attention-grabbing.
讲好品牌故事
人们天生爱听故事，因此故事性内容更容易吸引大众。品牌故事、产品故事和创业故事都是值得考虑的创作方向。这类内容营销与付费广告结合效果更佳。
Master storytelling: People naturally love stories, making narrative content more engaging. Brand stories, product stories, and entrepreneurial journeys are all viable creative directions. Combining this content marketing with paid advertising yields better results.
技术规范不容忽视
广告素材必须符合Facebook要求：图片需JPG或PNG格式；视频需MP4或MOV格式，大小不超过4GB。上传最高分辨率源文件可确保最佳展示效果。
Technical specifications matter: Ad creatives must meet Facebook's requirements: images in JPG or PNG format; videos in MP4 or MOV format under 4GB. Uploading source files at maximum resolution ensures optimal display quality.
我们的优势
相比国外知名建站平台，我们提供更好的售后服务：自主开发的建站系统和功能插件，配备实时中文在线客服，能及时解决卖家问题。而国外平台不仅缺乏中文支持，其第三方插件问题还需额外寻求解决。
Our advantages: Compared to renowned foreign website-building platforms, we offer superior after-sales service: self-developed website systems and functional plugins with real-time Chinese online support to promptly address sellers' issues. Foreign platforms not only lack Chinese support but also require additional troubleshooting for third-party plugin issues.
