海外内容创收平台选择指南：YouTube、Facebook、Instagram和TikTok对比
想在海外靠内容实现创收？先选择出海平台
Want to monetize content overseas? First choose the right platform
现如今，越来越多的中国创作者加入出海行列，面对海外众多的平台，新手面临的第一个问题就是平台的选择。
Nowadays, more and more Chinese creators are going global. Facing numerous overseas platforms, the first challenge for beginners is platform selection.
一、YouTube
1. YouTube
YouTube是世界第二大搜索引擎，也是最大的视频网站，拥有超20亿的月活用户。
YouTube is the world's second largest search engine and the biggest video platform with over 2 billion monthly active users.
YouTube的优势：
Advantages of YouTube:
- 内容包容度高、质量好，原创性强
- High content tolerance, good quality and strong originality
- 背靠谷歌，有利于提高关键词排名
- Backed by Google, beneficial for keyword ranking
- 变现方式多样
- Diverse monetization methods
二、Facebook
2. Facebook
Facebook是世界上最大的社交媒体平台，截止2022年4月，Facebook的月活跃用户达到29.36亿。
Facebook is the world's largest social media platform with 2.936 billion monthly active users as of April 2022.
Facebook的优势：
Advantages of Facebook:
- 用户基数大、社交性强
- Large user base and strong social attributes
- 用户身份真实，便于精准定位目标受众
- Authentic user identities help target audiences precisely
三、Instagram
3. Instagram
Instagram是Facebook旗下的移动社交应用，主要以图片分享为主，附带一些短视频功能。
Instagram is a mobile social app owned by Facebook, primarily for photo sharing with some short video features.
Instagram的优势：
Advantages of Instagram:
- 用户年轻，互动率高
- Young user base with high engagement rate
- 内容以优质图片为主，有较强的视觉冲击
- High-quality visual content with strong visual impact
四、TikTok
4. TikTok
TikTok和国内的抖音一样，用短视频抓住了新一代年轻人，月活量超过10亿。
Like Douyin in China, TikTok captures the new generation with short videos, boasting over 1 billion monthly active users.
TikTok的优势：
Advantages of TikTok:
- 互动率高、创作门槛低
- High engagement rate and low creation threshold
- 用户量增长快，处于流量红利期
- Rapid user growth with traffic dividend
平台选择建议：
Platform selection suggestions:
目前视频出海主要深耕于YouTube和Facebook，这两个平台会偏好5-10分钟的长视频。
Currently, video content going global mainly focuses on YouTube and Facebook, which prefer 5-10 minute long videos.
而TikTok则以短视频内容为主，Instagram是以图文内容为主。
TikTok focuses on short videos while Instagram emphasizes photo and text content.
