沈阳SEO推广公司解析：2022年亚马逊卖家费用全攻略

沈阳SEO推广公司解析：2022年亚马逊卖家费用全攻略

Shenyang SEO Agency Analysis: Complete Guide to Amazon Seller Fees in 2022

图片来源：图虫创意

Image Source:Tuchong Creative

2021年，亚马逊版图拓展至波兰和埃及，全球线上站点总数达到21个。随着FBA费用持续上涨，2022年亚马逊各项收费标准也迎来了新变化。本文将详细解读美国站的收费体系，帮助卖家做好成本规划。

In 2021, Amazon expanded to Poland and Egypt, bringing its total global online marketplaces to 21. With FBA fees continuing to rise, 2022 brings new changes to Amazon's fee structure. This article provides a detailed breakdown of the US marketplace fee system to help sellers with cost planning.

1. 卖家计划费用（Selling Plan Fees）

1. Selling Plan Fees

• 个人卖家计划：每件商品收费0.99美元

• Individual selling plan: $0.99 per item

• 专业卖家计划：每月39.99美元

• Professional selling plan: $39.99 per month

2. 销售佣金（Referral Fees）

2. Referral Fees

佣金比例为售价的8%-45%，部分品类设有最低佣金标准。

Commission rates range from 8%-45% of selling price, with minimum fees for certain categories.

3. FBA费用（Fulfillment Fees）

3. FBA Fees

包括仓储费和配送费两部分：

Includes storage fees and fulfillment fees:

• 月仓储费：按产品尺寸和存储时间计算

• Monthly storage: Calculated by product size and storage duration

• 配送费：基于产品尺寸和重量

• Fulfillment fee: Based on product size and weight

4. 长期仓储费（Long-Term Storage Fees）

4. Long-Term Storage Fees

存储超过365天的库存将产生额外费用：

Additional fees for inventory stored over 365 days:

• 每件0.15美元或每立方英尺6.95美元（取较高者）

• $0.15 per unit or $6.95 per cubic foot (whichever is greater)

5. 其他重要费用

5. Other Important Fees

• 移除订单费：$0.25-$0.60/件

• Removal order fee: $0.25-$0.60 per unit

• 库存超量费：$10/立方英尺

• Storage overage fee: $10 per cubic foot

• 退款管理费：$5或20%（取较低者）

• Refund administration fee: $5 or 20% (whichever is less)

谷歌推广产品认证问题

Google Advertising Product Certification

对于沈阳地区的SEO推广公司，谷歌广告产品是否需要认证取决于具体产品类型。建议咨询专业的谷歌广告代理商获取最新认证要求。

For SEO agencies in Shenyang, whether Google advertising products require certification depends on the specific product type. We recommend consulting professional Google advertising agents for the latest certification requirements.