必须选择的佛山SEO推广官网 - 跨境电商助推产业带高质量出海
近年来，国内众多产业带陆续加入跨境电商赛道，“跨境电商+产业带”成为当前外贸主要形态之一。2024年，国内产业带面对的不仅是跨境蓝海，还要能实现更加长久的高质量出海。
In recent years, many domestic industrial belts have successively entered the cross-border e-commerce track, and the "cross-border e-commerce + industrial belt" model has become one of the main forms of foreign trade. In 2024, domestic industrial belts are facing not only the blue ocean of cross-border opportunities but also the need to achieve long-term high-quality overseas expansion.
记者近期走访发现，一些跨境电商平台正通过数字化手段，帮助产业带拓展“出海新蓝海、新增长极”，推动“中国制造”在国际市场竞争力和品牌力的跃升。
Recent visits by reporters have found that some cross-border e-commerce platforms are using digital means to help industrial belts explore "new blue oceans and new growth poles for overseas expansion," promoting the leap in international market competitiveness and brand power of "Made in China."
跨境电商赋能产业带拓展市场
Cross-border E-commerce Empowers Industrial Belts to Expand Markets
产业集群是推动区域经济高质量发展的重要载体。目前，我国仅轻工产业集群就多达几百个，在区域经济中发挥着重要作用。
Industrial clusters are an important carrier for promoting high-quality regional economic development. At present, there are hundreds of light industrial clusters in China alone, playing a significant role in the regional economy.
2023年9月，跨境电商平台希音曾宣布推出全国500城产业带出海计划，三年内将深入全国500城产业带，把产业带与数字贸易和数字化柔性供应链贯通，提供从生产端到市场销售、再到品牌成长的一体化赋能，帮助产业带拓展全球市场，获得品牌提升。
In September 2023, the cross-border e-commerce platform SHEIN announced the launch of a national 500-city industrial belt overseas expansion plan. Within three years, it will deeply penetrate 500 industrial belts across the country, integrating them with digital trade and digital flexible supply chains, providing end-to-end empowerment from production to market sales and brand growth, helping industrial belts expand global markets and enhance their brands.
从产品出海迈向品牌出海
From Product Export to Brand Export
当前，我国产业带出海已从粗放式高速增长迈入精耕细作的品牌出海新阶段。在国家支持外贸新业态发展背景下，诸多传统外贸产业带依托跨境电商渠道和数字化服务工具积极转型，进一步聚焦品牌打造及全球化发展。
Currently, the overseas expansion of China's industrial belts has transitioned from extensive high-speed growth to a new stage of meticulous brand export. Against the backdrop of national support for new foreign trade formats, many traditional foreign trade industrial belts are actively transforming by relying on cross-border e-commerce channels and digital service tools, further focusing on brand building and global development.
打造自有品牌、强化品牌力被视为“中国制造”出海的必然趋势。业内人士指出，跨境电商平台除了柔性供应链能力赋能给更多产业带卖家外，也在积极协助产业带卖家一同打造品牌力。
Building proprietary brands and strengthening brand power are seen as inevitable trends for the overseas expansion of "Made in China." Industry insiders point out that in addition to empowering more industrial belt sellers with flexible supply chain capabilities, cross-border e-commerce platforms are also actively assisting industrial belt sellers in building brand power together.
数字化创新驱动产业带发展
Digital Innovation Drives Industrial Belt Development
国务院办公厅去年发布关于推动外贸稳规模优结构的意见提出，支持外贸企业通过跨境电商等新业态新模式拓展销售渠道、培育自主品牌，鼓励各地方结合产业和禀赋优势，创新建设跨境电商综合试验区，积极发展“跨境电商+产业带”模式，带动跨境电商企业对企业出口。
Last year, the General Office of the State Council issued opinions on promoting stable scale and optimized structure of foreign trade, proposing to support foreign trade enterprises in expanding sales channels and cultivating independent brands through new formats and models such as cross-border e-commerce, encouraging localities to combine industrial and endowment advantages to innovatively build comprehensive cross-border e-commerce pilot zones, actively develop the "cross-border e-commerce + industrial belt" model, and drive business-to-business exports in cross-border e-commerce.
希音、阿里速卖通、抖音小店等国内新兴跨境电商平台通过各自特色和独特的发展模式，吸引了大量消费者和卖家，逐渐在全球电商市场中占据了重要地位。
Domestic emerging cross-border e-commerce platforms such as SHEIN, AliExpress, and Douyin Shop have attracted a large number of consumers and sellers through their unique characteristics and development models, gradually occupying an important position in the global e-commerce market.
未来，国内跨境电商企业有望充分受益于全球电商渗透率持续高增，以及“中国制造”高性价比优势，带动国内跨境电商市场快速发展。
In the future, domestic cross-border e-commerce companies are expected to fully benefit from the continued high growth of global e-commerce penetration and the cost-effective advantages of "Made in China," driving the rapid development of the domestic cross-border e-commerce market.
