24小时在线SEO推广书籍：谷歌竞价推广与亚马逊品牌运营全攻略
24小时在线SEO推广书籍：谷歌竞价推广与亚马逊品牌运营全攻略
24/7 Online SEO Promotion Books: How to Master Google Ads & Amazon Brand Operations
第一章：亚马逊品牌注册指南
Chapter 1: Amazon Brand Registry Guide
亚马逊品牌注册的资格要求
Eligibility Requirements for Amazon Brand Registry
要获得符合亚马逊品牌注册的资格，卖家的品牌必须在希望注册的每个国家/地区具有有效的注册商标。
To qualify for Amazon Brand Registry, sellers must have a valid registered trademark in each country/region where they wish to register.
如何注册亚马逊品牌
How to Register an Amazon Brand
1. 创建账户
1. Create an account
登陆：http://brandservices.amazon.com/cn
Login at: http://brandservices.amazon.com/cn
注册后，卖家可使用哪些工具？
What tools can sellers use after registration?
- 举报违反知识产权(IP)的行为
- Report intellectual property (IP) violations
- 举报违反站点政策的行为
- Report violations of site policies
第二章：亚马逊卖家如何打造品牌化的页面
Chapter 2: How Amazon Sellers Can Create Branded Pages
什么是"A+页面"?
What is an "A+ Page"?
在商品详情页面的"商品描述"中，A+具有通过图片和文字的组合拥有高品质宣传效果的作用。
In the "Product Description" section of the product detail page, A+ has the effect of high-quality promotion through the combination of images and text.
如何创建A+页面?
How to create an A+ Page?
1) 卖家平台功能栏
1) Seller Platform Function Bar
其他站点：选择"广告"，然后点击"A+页面"
Other sites: Select "Advertising", then click "A+ Pages"
第三章：运营实操：如何打造亚马逊品牌旗舰店
Chapter 3: Practical Operations: How to Build an Amazon Brand Store
品牌旗舰店-特点
Brand Store - Features
- 讲述品牌故事并展示商品
- Tell brand stories and display products
- 无需编码即可设计品牌旗舰店
- Design brand stores without coding
第四章：深度解析亚马逊品牌名称政策及卖家常见问题
Chapter 4: In-depth Analysis of Amazon Brand Name Policies and Common Seller Issues
亚马逊平台品牌定义
Amazon Platform Brand Definition
亚马逊将品牌视为代表一款商品或一组商品的名称。
Amazon views brands as names representing a product or group of products.
SEO优化提示：
SEO Optimization Tips:
- 在A+页面中使用适当的关键词
- Use appropriate keywords in A+ pages
- 保持品牌形象的一致性
- Maintain consistency in brand image
- 利用产品视频提高转化率
- Use product videos to increase conversion rates
