用户体验最好的SEO推广论坛网站:外贸原单商品的法律风险分析
外贸原单商品是否会被工商查处?
Will overstock goods be investigated by authorities?
严格来说是不准的,但是现在淘宝上还没有查得那么严。目前工商部门主要打击假货,原单商品尚未成为重点监管对象,暂时可以放心经营,但未来监管可能会趋严。
Technically it's not allowed, but enforcement on Taobao isn't strict yet. Currently authorities mainly focus on counterfeit goods, leaving overstock items in a gray area. You can operate relatively safely for now, but expect tighter regulations in the future.
如果是真正的原单,对于消费者来说不算假货。这类商品通常与正品质量相当,只是可能存在微小瑕疵。但淘宝上真正的原单商品凤毛麟角。
For consumers, authentic overstock goods don't count as fakes. They're usually identical to genuine products, perhaps with minor flaws. However, truly authentic overstock is extremely rare on Taobao.
从品牌方角度看,无论是否真原单,只要不是通过正规渠道销售都算侵权。低价销售扰乱了正常市场秩序,侵犯了品牌权益。
From brand perspective, any unauthorized sales - whether authentic overstock or not - constitute infringement. The discounted pricing disrupts normal market order and violates brand rights.
外贸原单的定义
Definition of Overstock Goods
外贸原单(余单/尾单)是指:国外品牌提供面料和设计,在国内生产后多出的产品,包括:
Overstock goods refer to surplus products from authorized manufacturing, including:
- 工厂从计划报废物资中偷偷加工的成衣
- Garments secretly processed from planned scrap materials
- 被品牌商拒收的"外转内销"产品(常见问题如色差)
- Rejected products sold domestically (often due to color variations)
销售渠道提示:这类商品主要在网店或农贸市场销售,正规商场无法上架。
Sales channels: These goods are mainly sold online or in flea markets, never in official retail stores.
法律风险规避建议
Legal Risk Avoidance Tips
1. 控制销售规模:小批量销售风险较低,大量销售可能引发监管关注
1. Control sales volume: Small quantities attract less attention than bulk sales
2. 必须剪除商标:销售时去除品牌标识并明确说明商品性质
2. Remove brand labels: Cut out trademarks and clearly disclose product nature
3. 避免宣称正品:绝对不要以正品名义销售,这是查处重点
3. Never claim authenticity: Avoid any representation as genuine products
