Google推广助力中国外贸增长21.4%：2021年进出口数据分析
2022年1月14日 - 海关总署最新数据显示，2021年中国外贸进出口总值达39.1万亿元人民币，同比增长21.4%。在全球经济复苏不均衡的背景下，这一成绩凸显了中国外贸的强劲韧性，而Google推广等数字营销工具在其中发挥了重要作用。
January 14, 2022 - According to the latest data from China's General Administration of Customs, China's total foreign trade import and export value reached 39.1 trillion yuan in 2021, a year-on-year increase of 21.4%. Against the backdrop of uneven global economic recovery, this achievement highlights the strong resilience of China's foreign trade, with digital marketing tools like Google Ads playing a crucial role.
海关总署新闻发言人李魁文在发布会上表示："2021年我国出口21.73万亿元，增长21.2%；进口17.37万亿元，增长21.5%。越来越多的外贸企业通过Google推广等数字化渠道开拓国际市场。"
Li Kuiwen, spokesperson of the General Administration of Customs, stated at the press conference: "China's exports totaled 21.73 trillion yuan in 2021, up 21.2%, while imports reached 17.37 trillion yuan, growing by 21.5%. An increasing number of foreign trade enterprises are expanding into international markets through digital channels like Google Ads."
专家分析指出，在后疫情时代，Google推广等精准营销工具帮助中国外贸企业实现了三大突破：
1. 精准触达全球买家
2. 降低获客成本
3. 提升品牌国际影响力
Experts point out that in the post-pandemic era, precision marketing tools like Google Ads have helped Chinese foreign trade enterprises achieve three major breakthroughs:
1. Precise reach to global buyers
2. Reduced customer acquisition costs
3. Enhanced international brand influence
成都某Google推广服务商负责人表示："2021年我们服务的出口企业客户数量同比增长40%，通过优化广告投放策略，平均获客成本降低25%，转化率提升30%。"
A Chengdu-based Google Ads service provider stated: "In 2021, the number of export enterprise clients we served increased by 40% year-on-year. Through optimized advertising strategies, the average customer acquisition cost was reduced by 25%, with conversion rates increasing by 30%."
随着RCEP正式生效，预计2022年中国外贸将迎来新的增长机遇。Google推广专家建议外贸企业：
• 加强多语言广告投放
• 优化移动端用户体验
• 利用数据分析工具精准定位目标市场
With the official implementation of RCEP, China's foreign trade is expected to see new growth opportunities in 2022. Google Ads experts recommend that foreign trade enterprises:
• Strengthen multilingual advertising
• Optimize mobile user experience
• Utilize data analysis tools for precise market targeting
