跨境电商女性创业指南：Lazada平台上的"她力量"成功案例
在跨境电商领域，女性创业者正展现出前所未有的"她力量"。 本文将通过Lazada平台两位成功女性卖家的真实案例，为您解析跨境电商创业的关键要素。
In the field of cross-border e-commerce, female entrepreneurs are demonstrating unprecedented "Her Power". This article will analyze the key elements of cross-border e-commerce entrepreneurship through the real cases of two successful female sellers on Lazada platform.
案例一：从全职妈妈到品牌合伙人
Case 1: From Full-time Mom to Brand Partner
Cissy是一位经历了6年职场空窗期的全职妈妈，2017年以月薪3500元的基层员工身份重返职场。如今她已成为Sofirn品牌合伙人，该品牌是Lazada平台垂直工具灯品类的TOP商家。
Cissy, a full-time mom with a 6-year career gap, returned to the workplace in 2017 as an entry-level employee with a monthly salary of 3,500 yuan. Today, she has become a partner of Sofirn brand, which is a TOP seller in the vertical tool lighting category on Lazada platform.
成功关键因素：
Key Success Factors:
1. 市场选择：2019年发现东南亚跨境电商机遇，选择通过Lazada平台拓展市场。
1. Market Selection: Discovered the opportunity of cross-border e-commerce in Southeast Asia in 2019 and chose to expand the market through Lazada platform.
2. 爆单策略：2020年通过菲律宾粉丝社群营销实现首次爆单，2021年获得越南交警60万美元定制订单。
2. Sales Explosion Strategy: Achieved the first sales explosion in 2020 through community marketing by Filipino fans, and won a $600,000 custom order from Vietnamese traffic police in 2021.
案例二：内衣品牌CEO的创业之路
Case 2: The Entrepreneurial Journey of a Lingerie Brand CEO
Sophie是ARNO品牌的CEO，2015年辞职创业，将轻薄速干面料内衣销往东南亚市场。她的产品在Lazada平台一上线就成为马来西亚人的"夏日必备神器"。
Sophie is the CEO of ARNO brand. She quit her job to start a business in 2015, selling lightweight and quick-drying lingerie to Southeast Asian markets. Her products became a "summer essential" for Malaysians as soon as they were launched on Lazada platform.
成功经验分享：
Success Experience Sharing:
1. 产品定位：针对东南亚炎热气候，开发透气轻薄、吸汗速干的功能性内衣。
1. Product Positioning: Developed functional lingerie with breathable, lightweight, sweat-absorbing and quick-drying features for the hot climate in Southeast Asia.
2. 平台合作：与Lazada行业小二紧密合作，通过优化主图、标题和详情页，快速打爆新品。
2. Platform Cooperation: Worked closely with Lazada's industry specialists to quickly promote new products by optimizing main images, titles and detail pages.
给女性创业者的建议：
Advice for Female Entrepreneurs:
1. 不必在事业和家庭间二选一：通过合理规划和家人支持，可以兼顾两者。
1. No Need to Choose Between Career and Family: With proper planning and family support, you can have both.
2. 做智慧的女性创业者：善用自身优势，选择适合的市场和产品。
2. Be a Smart Female Entrepreneur: Make good use of your advantages and choose suitable markets and products.
Lazada平台为女性创业者提供了展示自我的舞台，期待更多"敢努力敢发光"的女性在跨境电商领域创造属于自己的成功故事。
Lazada platform provides a stage for female entrepreneurs to showcase themselves, looking forward to more women who "dare to work hard and shine" to create their own success stories in the field of cross-border e-commerce.
