24小时在线跨境电商企业：谷歌竞价推广功能在哪找 | 1个月学会跨境电商第23天：独立站避坑指南
前几天有条评论问我，亚马逊还赚钱吗？ 我没有回答，因为我没有实践过，所以我觉得我没有发言权。 我转向做独立站是在我综合对比了亚马逊和独立站的优缺点后做出的决定。这是我个人经过这么多天学习和了解后的主观决定，并没有谁好谁坏之分，更不用说能不能赚钱了，我只能做的就是此刻以及之后不间断地学习并实践，结果如何？谁知道呢？
A few days ago someone asked me in the comments: Is Amazon still profitable? I didn't answer because I haven't tried it myself, so I don't feel qualified to comment. My decision to switch to independent sites came after comprehensively comparing the pros and cons of Amazon and independent sites. This is my personal subjective decision after many days of learning and research - there's no absolute better option, let alone guaranteed profitability. All I can do is keep learning and practicing consistently. As for the results? Who knows?
今日主要内容：独立站避坑指南
Today's main content: Independent Site Pitfall Guide
我昨天提到过，我现阶段的想法是先建立独立站，然后通过TK引流再提高转化率，最后促进销售。这里需要注意一个问题，通过TK号引流去独立站是需要TK达到一千粉丝以上的条件的，这样才有资格挂独立站的链接。
As I mentioned yesterday, my current plan is to first establish an independent site, then drive traffic through TikTok (TK) to improve conversion rates and ultimately boost sales. One important note: driving traffic from TikTok to your independent site requires having at least 1,000 followers on TikTok to be eligible to include your site link.
独立站公认的弊端：虽然建站并不需要花费什么钱，但引流的话一般是需要花费很大一部分钱去买流量的，不管是TK还是其他平台的流量都需要买（当然，这也和你产品的受众以及他们习惯使用的社交平台有关）。
Common disadvantage of independent sites: While setting up the site doesn't cost much, driving traffic usually requires significant investment in paid traffic - whether from TikTok or other platforms (though this also depends on your product's target audience and their preferred social platforms).
付费流量的选择技巧：对于FB的用户而言，产品客单价一般是几十美金，如果你定价几百美金那肯定是不行的；对于几百美金的客单价可以试试投谷歌或者其他平台的流量。
Paid traffic selection tips: For Facebook users, the average product price point is typically tens of dollars - pricing in the hundreds won't work well. For higher-priced items in the hundreds of dollars range, try Google Ads or other platforms.
专业建议：在资金允许的情况下呢，请专业的人去运营独立站，这样的话可以节约你的时间精力和金钱。
Professional advice: If your budget allows, hire professionals to operate your independent site - this can save you time, energy and money in the long run.
