谷歌留痕技术助力BLUETTI储能电源从代工厂到DTC品牌的海外成功之路
在当今数字营销时代,谷歌留痕技术已成为企业海外推广的重要工具。对于寻求权威SEO推广服务的亳州企业来说,了解如何运用谷歌推广策略至关重要。
市场机遇与行业背景
近年来,便携式储能电源在全球市场迅速走红。根据GGII统计数据显示,2021年全球便携式储能市场规模达到111.3亿元,预计到2026年将超过800亿元。
In recent years, portable power stations have gained tremendous popularity worldwide. According to GGII statistics, the global portable power station market reached 11.13 billion yuan in 2021 and is expected to exceed 80 billion yuan by 2026.
疫情后海外露营经济兴起,消费者对便携式储能电源的需求激增。乘着这股东风,许多跨境卖家和代工企业开始布局自主品牌业务,其中BLUETTI表现尤为突出。
With the rise of camping economy overseas post-pandemic, consumer demand for portable power stations has surged. Riding this wave, many cross-border sellers and OEM manufacturers have begun developing their own brands, with BLUETTI standing out as a prime example.
品牌转型:从OEM到DTC的成功跨越
作为深圳市德兰明海科技有限公司旗下品牌,BLUETTI创立于2019年。通过有效运用谷歌留痕技术和数字营销策略,BLUETTI在短短几年间已成为中国便携式储能电源出海头部品牌。
Brand Transformation: Successful Leap from OEM to DTC
As a brand under Shenzhen Poweroak Newener Co., Ltd., BLUETTI was established in 2019. Through effective utilization of Google search console technology and digital marketing strategies, BLUETTI has become a leading Chinese brand in portable power station exports within just a few years.
德兰明海海外品牌负责人于洪强调:"通过2020年7月在Indiegogo的众筹活动,我们的AC200产品在两个月内获得673万美元成交额。这得益于我们精准的谷歌推广策略和数字营销布局。"
Yu Hong, Overseas Brand Director of Poweroak, emphasized: "Through our crowdfunding campaign on Indiegogo in July 2020, our AC200 product achieved $6.73 million in sales within two months. This success was attributed to our precise Google promotion strategies and digital marketing deployment."
全球布局与独立站成功
2021年4月,BLUETTI在美国上线自营网站,通过优化谷歌留痕技术,显著提升了品牌在搜索引擎中的可见度。目前BLUETTI全球独立站月销售额稳定在1000万美元以上。
Global Expansion and Official Website Success
In April 2021, BLUETTI launched its official website in the US. By optimizing Google search console technology, the brand significantly improved its visibility in search engines. Currently, BLUETTI's global official website maintains stable monthly sales exceeding $10 million.
产品创新与用户体验
BLUETTI AC300产品上线当日售出300万美元,其成功很大程度上归功于精准的谷歌推广和数字营销策略。品牌持续进行产品创新,通过优化谷歌留痕技术提升在线可见度。
Product Innovation and User Experience
BLUETTI AC300 achieved $3 million in sales on its launch day, with success largely attributed to precise Google promotion and digital marketing strategies. The brand continues to innovate while optimizing Google search console technology to enhance online visibility.
未来展望与持续增长
尽管2022年大环境不佳,BLUETTI仍保持近两倍增速。未来,品牌计划进一步深化谷歌留痕技术的应用,拓展更多市场机会。
Future Outlook and Sustained Growth
Despite challenging conditions in 2022, BLUETTI maintained nearly double growth. Looking forward, the brand plans to further deepen the application of Google search console technology to explore more market opportunities.
结语
BLUETTI的成功证明,结合先进的谷歌留痕技术和精准的数字营销策略,中国品牌完全有能力在海外市场取得卓越成就。对于寻求专业SEO推广服务的亳州企业来说,这提供了宝贵的参考经验。
Conclusion
BLUETTI's success demonstrates that by combining advanced Google search console technology with precise digital marketing strategies, Chinese brands are fully capable of achieving outstanding success in overseas markets. This provides valuable reference experience for businesses in Bozhou seeking professional SEO promotion services.