外贸企业必看：Google Ads转化操作优化指南
对于外贸企业来说，Google Ads广告系列的转化操作设置直接影响广告投放效果和ROI。正确设置转化操作能让系统更精准地优化广告投放。
For foreign trade businesses, the conversion action settings in Google Ads campaigns directly affect advertising performance and ROI. Proper configuration enables the system to optimize ad delivery more accurately.
如何设置新的广告系列转化操作
How to Set Up Conversion Actions for New Campaigns
1. 创建广告系列时，在"出价"模块点击"显示更多设置"
1. When creating a campaign, click "Show more settings" in the "Bidding" section
2. 选择"转化次数"选项
2. Select the "Conversions" option
3. 勾选"为此广告系列选择转化操作"，然后点击"选择转化操作"
3. Check "Select conversion actions for this campaign", then click "Select conversion actions"
4. 勾选需要跟踪的转化操作，点击保存
4. Select the conversion actions to track and click Save
已投放广告系列的修改方法
Modifying Existing Campaigns
对于正在投放的广告系列，可以在广告系列层级的设置中进行相同操作来修改转化操作设置。
For active campaigns, you can modify conversion action settings using the same steps at the campaign level.
最佳实践建议
Best Practice Recommendations
1. 建议每个广告系列只设置一个核心转化操作，避免优化目标分散
1. It's recommended to set only one core conversion action per campaign to avoid optimization conflicts
2. 如果广告转化表现良好，保持单一转化操作设置
2. If the campaign performs well, maintain a single conversion action setting
3. 这样能获得更清晰的数据，便于分析和优化
3. This provides cleaner data for analysis and optimization
通过正确设置Google Ads转化操作，外贸企业可以显著提升广告效果，获得更好的投资回报。
By properly configuring Google Ads conversion actions, foreign trade businesses can significantly improve ad performance and achieve better ROI.
