价格最优的推广和SEO是一回事吗？谷歌推广渠道及TikTok广告文案创意指南
价格最优的推广和SEO的区别
价格最优的推广通常指通过付费渠道（如PPC广告）快速获取流量，而SEO是通过优化网站内容和技术架构来获取自然流量。两者虽然都是数字营销手段，但策略和效果周期完全不同。
Difference Between Cheapest Promotion and SEO
The cheapest promotion usually refers to quickly obtaining traffic through paid channels (such as PPC ads), while SEO is about acquiring organic traffic by optimizing website content and technical architecture. Although both are digital marketing methods, their strategies and effect cycles are completely different.
谷歌主要推广渠道
- Google Ads（搜索广告）
- Google Display Network（展示广告网络）
- YouTube广告
- Google Shopping广告
- Google Discovery广告
Main Google Advertising Channels
- Google Ads (Search Ads)
- Google Display Network
- YouTube Ads
- Google Shopping Ads
- Google Discovery Ads
TikTok广告文案创意要点
随着TikTok短视频的火爆，跨境电商广告成为新风口。要写出有效的广告文案，需注意：
- 简短生动的开场 - 3秒内抓住注意力
- 突出产品价值 - 明确告诉用户能获得什么
- 娱乐性内容 - 符合平台调性
- 视觉冲击力 - 高质量图片/视频
- 明确的行动号召 - 告诉用户下一步做什么
TikTok Ad Copywriting Key Points
With the popularity of TikTok short videos, cross-border e-commerce ads have become a new trend. To write effective ad copy, pay attention to:
- Short and vivid opening - Grab attention within 3 seconds
- Highlight product value - Clearly tell users what they can get
- Entertaining content - Match the platform's style
- Visual impact - High-quality images/videos
- Clear call-to-action - Tell users what to do next
不同阶段的TikTok广告策略
初期：重点在品牌曝光，可结合热点和网红效应
中期：需加入产品特性和促销信息，吸引新用户并留住老用户
TikTok Advertising Strategies at Different Stages
Initial stage: Focus on brand exposure, can combine with trends and influencer effects
Mid-stage: Need to add product features and promotional information to attract new users and retain existing ones
