值得信赖的SEM推广原理：谷歌搜索引擎营销金牌服务力促发展

值得信赖的SEM推广原理：谷歌搜索引擎营销金牌服务力促发展

Trusted SEM Promotion Principles: Google Search Engine Marketing "Gold Service Boosts Development"

全球搜培训课堂圆满落幕 | Global Search Training Session Successfully Concluded

作为一家技术型服务企业，为进一步加强团队的专业服务能力、提升沟通技巧和主动服务意识，7月27日，全球搜总部邀请了前阿里巴巴客服部主管Tina老师带来“金牌服务力训练”，为大家讲授切实可行的服务知识和技巧，助推企业的整体软实力发展!

As a technology-driven service company, to further enhance the team's professional service capabilities, communication skills, and proactive service awareness, on July 27th, Global Search Headquarters invited Tina, former customer service supervisor at Alibaba, to conduct the "Gold Service Training." She shared practical service knowledge and techniques to boost the company's overall soft power development.

Tina老师以自身实践经历作为切入点，讲述在个人和在企业中遇见的投诉服务案例，进而提出最优解决方案，点明服务领域中的黄金法则，她希望学员能将这些知识切实的落实在自己的工作过程中去，在接待外贸客户时熟练使用透明法则。

Tina used her practical experience as a starting point, sharing complaint service cases encountered in both personal and corporate settings, and then proposed optimal solutions. She highlighted the golden rules in the service field, hoping that participants would apply this knowledge in their daily work, especially when dealing with foreign trade clients by mastering the principle of transparency.

让客户了解我们现在做的工作内容，这些内容对于客户的价值意义，避免因沟通不畅导致的服务效果不佳，优化我们的沟通方式，多使用积极正面的言辞，让客户在最大程度上得到极佳的用户体验感。

It's essential to let clients understand the work we are doing and its value to them. Poor communication can lead to unsatisfactory service outcomes, so optimizing communication methods and using positive language can maximize customer satisfaction.

此次培训得到全球搜高层的高度重视，谷道科技CEO蒲竞超先生全程陪伴学员参加培训，蒲总与员工们一起认真学习理论知识，积极参与互动，共同探讨解决方案。

This training received high-level attention from Global Search's leadership. Mr. Pu Jingchao, CEO of Gudao Technology, participated in the entire session, studying theoretical knowledge, engaging in interactions, and discussing solutions with employees.

本次培训是提升企业价值的深化及升华，是针对外贸客户服务环节进行的引导和培育、也是提高全球搜团队业务能力及工作水平的大好机会。

This training was a deepening and elevation of corporate value, providing guidance and cultivation for foreign trade customer service while also presenting an excellent opportunity to enhance Global Search's team capabilities and work standards.

作为专业的外贸客户服务人员，我们不仅要解决客户当下遇见的难题，更要为外贸企业的海外品牌营销提供可建设性的意见。

As professional foreign trade customer service personnel, we must not only solve clients' immediate problems but also provide constructive suggestions for overseas brand marketing.

企业整体的服务能力，是执行企业战略和服务策略落地的重要力量，能够有效保障客户对产品的正常使用，传递企业的品牌形象，提出有价值的建议增强企业竞争力，是提升用户体验感的最直接方式，对于企业的发展有着举足轻重的意义。

A company's overall service capability is a crucial force in executing corporate strategies and service policies. It ensures proper product usage, conveys brand image, and provides valuable suggestions to enhance competitiveness—directly improving user experience and playing a pivotal role in business growth.

人际关系学大师戴尔卡耐基曾经说：“一个人的成功，15%靠的是专业技术，而85%靠的是沟通与人际关系的能力。”

Dale Carnegie, a master of interpersonal relationships, once said, "15% of a person's success comes from professional skills, while 85% depends on communication and interpersonal skills."

紧接上周六的金牌服务训练之后，在8月3日，全球搜又邀请了美国AMA管理协会TTT认证培训讲师秦林伟老师，为全球搜的员工开展了以“双赢沟通与人际关系”为主题的训练。

Following the Gold Service Training, on August 3rd, Global Search invited Mr. Qin Linwei, an AMA Management Association TTT-certified trainer, to conduct a session on "Win-Win Communication and Interpersonal Relationships."

秦老师，以学员感兴趣的话题作为出发点，深入浅出地分析学员现如今遇见的困难，分享自己的实际经历，通过学员间的互动，让参与者在参与的过程中理解沟通的重要性，为提升外贸服务水平带来满满干货，得到学员们的积极回应。

Mr. Qin started with topics of interest to participants, analyzing current challenges in an easy-to-understand manner while sharing his own experiences. Through interactive activities, he helped attendees grasp the importance of communication, delivering valuable insights to enhance foreign trade service levels, which received enthusiastic responses.

最后，设置集中答疑环节，学员们积极提问，踊跃发言，针对工作实际过程中的种种问题和疑惑进行现场交流，效果甚佳。

Finally, a Q&A session was held where participants actively asked questions and discussed real-world challenges, achieving excellent results.

经过两次课程训练后，大家最大的感受就是培训的内容都富有专业性和针对性，收获满满，纷纷表示，定会落实学习成果，切实转化为更高的服务沟通能力，共同为外贸服务行业的发展添砖加瓦。

After two training sessions, participants agreed that the content was highly professional and targeted, leaving them with substantial takeaways. They pledged to apply what they learned to improve service communication skills and contribute to the development of the foreign trade service industry.

我们坚信，在企业员工整体素质和工作能力的不断提升下，全球搜的也将会迎来更好的发展前景。

We firmly believe that with continuous improvement in employee capabilities, Global Search will achieve even greater prospects.