温州最专业SEO推广公司 - 外贸独立站建设与谷歌竞价推广全攻略

温州最专业SEO推广公司 - 外贸独立站建设与谷歌竞价推广全攻略

Wenzhou's Most Professional SEO Agency - Complete Guide to Foreign Trade Independent Websites & Google Ads

为什么要做独立站？

Why build an independent website?

独立站能够进行资源积累，获得比平台更多的用户数据，这些数据是提高复购率的基础。独立站的竞争强度相对较小，不受平台规则限制，抗风险能力较强。

Independent websites allow for resource accumulation and access to more user data than platforms, which forms the foundation for improving repurchase rates. They face relatively less competition and have stronger risk resistance without platform restrictions.

做外贸独立站要注册公司吗？

Do I need to register a company?

不一定需要注册公司，但需要营业执照。在注册PayPal账号时，需要提供营业执照。

Company registration is not mandatory, but a business license is required when registering a PayPal account.

必须单独建英文网站吗？

Is a separate English website necessary?

很有必要。中文网站的结构和布局不符合海外消费者习惯和搜索引擎收录规则。Ueeshop提供16种语言支持，网站结构符合谷歌收录规则。

Absolutely necessary. Chinese website structures don't meet overseas consumer habits or search engine requirements. Ueeshop supports 16 languages with Google-friendly structures.

需要准备哪些建站资料？

What materials are needed?

自行建站需购买域名和服务器；找建站公司只需准备产品图片、文案、品牌故事等内容素材。

Self-building requires domain and server purchase; using website builders only needs content materials like product images, descriptions, and brand stories.

建站公司提供增值服务吗？

Do builders offer additional services?

多数成熟建站公司会对接上下游生态链，但具体服务需自行了解。

Most mature builders connect with ecosystem partners, but specific services vary by company.

需要海外服务器吗？

Are overseas servers required?

建议使用海外服务器保证打开速度，最好选择距离目标市场较近的服务器。

Overseas servers are recommended for loading speed, preferably located near your target market.

Facebook推广 vs 谷歌海外推广

Facebook Ads vs Google Overseas Promotion

Facebook适合社交互动和品牌曝光，谷歌搜索广告更适合精准流量获取。专业代理公司能根据产品特性制定最佳推广组合。

Facebook excels in social engagement and brand exposure, while Google Search is better for precise traffic. Professional agencies can create optimal promotion mixes based on product characteristics.