解锁拉美市场：如何通过Facebook推广和谷歌搜索工具突破未开放平台
解锁拉美市场：如何通过Facebook推广和谷歌搜索工具突破未开放平台
Unlocking the Latin American Market: How to Break Through Closed Platforms with Facebook Ads and Google Search Tools
图片来源：图虫创意
在当今这个快速发展、互通互联的世界中，开拓全球市场已成为中国卖家取得持续增长的关键战略手段。据PCMI称，拉美的数字化扩张尤为显著，其年增长率达到惊人的25%，电商平台规模达到5,100亿美元。
According to PCMI data, Latin America's digital expansion is particularly remarkable, with an annual growth rate of 25% and an e-commerce market size reaching $510 billion.
每年有超过80%的人口进行跨境购物，该地区为寻求扩大消费者基础的卖家提供了万众瞩目的机会。在近年来增长显著的类别中，3C电子产品尤为突出。
With over 80% of the population engaging in cross-border shopping annually, the region presents golden opportunities for sellers. Among the fastest-growing categories, 3C electronics stand out particularly.
拉美电商市场现状
Current State of Latin American E-commerce
拉美电商平台的蓬勃发展基于多种因素，包括各行各业的消费者对电子产品和服务的需求不断上升，特别是在墨西哥、巴西、阿根廷和智利等重要市场。
The boom in Latin American e-commerce platforms stems from multiple factors, including rising consumer demand for electronic products and services across industries, especially in key markets like Mexico, Brazil, Argentina and Chile.
然而，这个蓬勃发展的行业并非没有挑战，尤其是在跨境电商方面。监管障碍和税收问题是影响电子产品无缝跨境流动的重大障碍。
However, this thriving industry isn't without challenges, especially for cross-border e-commerce. Regulatory barriers and tax issues pose significant obstacles to seamless cross-border flow of electronic products.
成功案例分享
Success Story
郑先生是一家专门从事智能手机的消费电子及智能制造公司的国际销售总监，当时他正在将公司的销售扩大到新兴市场。
Mr. Zheng, International Sales Director of a consumer electronics and smart manufacturing company specializing in smartphones, was expanding sales to emerging markets.
"我们知道拉美给我们的品牌提供了巨大的机会。我们注意到，在拉美即便是不那么先进的手机售价仍然要高得多，因此我们相信，凭借我们在西班牙和法国等全球市场的成功，我们可以在拉美也推出一个价格合理的品牌来提供最新的技术和设备。"
"We recognized Latin America offered tremendous opportunities. We noticed even less advanced phones sold at much higher prices there, so we believed we could introduce affordable products with latest technology based on our success in markets like Spain and France."
2022年，郑志刚和他的团队与nocnoc正式会面，希望找到合适的合作伙伴来应对在拉美销售的复杂性。
In 2022, Mr. Zheng's team partnered with nocnoc to navigate the complexities of Latin American sales.
成功关键因素
Key Success Factors
1. 多渠道覆盖：通过单一API集成实现在15+平台的同步销售
1. Multi-channel Coverage: Achieved synchronized sales across 15+ platforms through single API integration
2. 本地化支持：nocnoc的拉美团队负责出版、翻译和客户支持
2. Localized Support: nocnoc's local team handles publishing, translation and customer support
3. 营销优化：通过定期市场分析优化产品定价和推广策略
3. Marketing Optimization: Regular market analysis to optimize pricing and promotion strategies
不到一周，我们就成交了第一笔生意，现在订单每月都在增长。与nocnoc合作销售很简单，全球运输和海关事务等由他们全权负责。
We made our first sale within a week, with orders growing monthly. Partnering with nocnoc simplified sales as they handle global shipping and customs.
行动建议
Actionable Recommendations
如果您正在考虑扩大您在拉美市场的在线业务，尤其是消费电子产品，可以访问我们的网站：nocnocstore.com/zh/homepage-zh/
If you're considering expanding your online business in Latin America, especially for consumer electronics, visit our website: nocnocstore.com/zh/homepage-zh/
