Shopify新手运营指南：选品、图片优化与产品描述技巧
全球疫情推动Shopify防疫产品销售热潮
With the continuous spread of the global pandemic, as of 15:00 Beijing time on March 23, the number of confirmed COVID-19 cases outside China has exceeded 250,000. 海外疫情持续蔓延，截至北京时间3月23日15时，中国以外新冠肺炎确诊病例数已超25万。
Shopify新手入门前的关键准备
Shopify offers a 14-day free trial period for sellers to test and operate. Shopify官方提供14天的免费试用期，建议卖家在注册前做好充分准备。
选品策略：规避高风险品类
It is recommended that small and medium sellers choose products with a unit price below $200-300. 建议中小卖家选择客单价低于200-300美元的产品，避免涉及药品、食品级产品和电子烟等受限品类。
产品图片优化标准
Shopify requires white background and high-definition product images, typically 3-5 pictures per product. Shopify要求白底高清图，每个产品需3-5张图片，包括主图、侧面图等，避免使用模特图。
欧美市场偏好的产品描述风格
European and American consumers prefer concise product titles and descriptions. 欧美消费者更喜欢简洁明了的产品标题和描述，无需像淘宝那样堆砌关键词。
品牌形象塑造关键要素
Brand story should simply clarify the purpose of brand creation and development history. 品牌故事只需简单阐明打造品牌的目的及发展历程，展现真情实感即可。
站外引流挑战与解决方案
Cross-border sellers can access Google's official advertising tutorial for free. 跨境卖家可免费获取谷歌广告投放官方教程，解决站外引流难题。
