抓住东南亚"吸猫撸狗"商机：中国宠物品牌出海指南
抓住东南亚"吸猫撸狗"商机：中国宠物品牌出海指南
Seizing the "Pet Economy" Boom in Southeast Asia: A Guide for Chinese Pet Brands Going Global
近年来，东南亚市场对宠物的陪伴和情感需求愈发明显，尤其是在疫情影响下，宠物消费持续升温。当地消费者的养宠方式也从粗放式转变为精细化，带来了一波购物需求的爆发。
According to recent data, the pet companionship market in Southeast Asia has shown remarkable growth, especially during the pandemic. Local pet owners are shifting from casual to premium pet care, creating new shopping demands.
东南亚宠物市场概况
Overview of Southeast Asia's Pet Market
雨果跨境通过魔镜洞察数据观察到，东南亚宠物物种主要有猫、狗、鸟和水族，赛道类目日益丰富：
- 宠物食品（干粮/湿粮）
- 宠物医疗用品
- 洗护美容产品
- 智能家居设备
- 宠物服饰配件
Cross-border data reveals the main pet categories in Southeast Asia include cats, dogs, birds and aquatics, with expanding product segments:
- Pet food (dry/wet)
- Healthcare products
- Grooming supplies
- Smart home devices
- Fashion accessories
各国市场特色分析
Market Characteristics by Country
印尼市场：受伊斯兰文化影响，猫粮产品占据主导地位，前三大子类目为猫干粮、猫湿粮和宠物笼具。
Indonesia: Influenced by Islamic culture, cat food dominates the market with top categories being dry cat food, wet cat food and pet cages.
马来西亚：宠物玩具增长迅猛（25倍），中国智能宠物品牌如小米、Petkit表现亮眼。
Malaysia: Pet toys show explosive growth (25x), with Chinese smart pet brands like Xiaomi and Petkit gaining traction.
泰国：宠物食品类目稳定，但非食品类如笼具、玩具呈现增长机会。
Thailand: Stable pet food market but non-food categories like cages and toys show growth potential.
中国品牌出海机会
Opportunities for Chinese Brands
多个中国品牌已在东南亚取得突破：
- 小米：专注智能宠物家居（喂食器、饮水机等）
- Petkit小佩：全场景智能宠物解决方案
- ROJECO：科学养宠全链条产品
Chinese brands making breakthroughs:
- Xiaomi: Smart pet home devices
- Petkit: Comprehensive smart pet solutions
- ROJECO: Scientific pet care products
市场拓展建议
Market Expansion Strategies
对于想要进军东南亚的宠物品牌，我们建议：
- 优先考虑印尼的猫产品市场
- 在马来西亚推广智能宠物设备
- 关注越南快速增长的非食品类目
- 利用新加坡的高端市场测试新品
Recommendations for market entry:
- Focus on cat products in Indonesia
- Promote smart devices in Malaysia
- Monitor fast-growing non-food categories in Vietnam
- Use Singapore's premium market for product testing
魔镜oversea作为专业的数据分析工具，可帮助品牌：
- 发现高潜力市场
- 分析竞争格局
- 追踪爆款产品
Magic Mirror overseas data tool can assist brands with:
- Identifying high-potential markets
- Analyzing competition
- Tracking bestsellers
