国内顶尖的ads独立站推广和运营,谷歌竞价推广怎么做好?跨境独立站商家可能会踩到的5大坑
一、店铺模板 / Store Templates
有的独立站付费模板反而还不如免费模板好用。对于新手独立站卖家来说，建站和选模板不要花费过多时间精力。独立站的高级模板和第三方商店的付费模板，更适合有一定经验的朋友。建议新人阶段直接用官方的免费模板就好，把精力放在选品和引流上面更为合适。
Some paid templates for independent sites may not perform as well as free ones. For novice independent site sellers, it's advisable not to spend excessive time and effort on site construction and template selection. Advanced templates for independent sites and paid templates from third-party stores are more suitable for those with some experience. It's recommended that beginners start with official free templates and focus more on product selection and traffic generation.
二、选品 / Product Selection
新手做独立站刚起步，切记不要卖自己觉得好的产品，不要一上来就铺很多产品。想要做爆款独立站的话，要按照选品方法和原则，去选择新鲜、神奇、特别的产品。
When starting an independent site, beginners should avoid selling products they personally like or listing too many products at once. To create a hit independent site, it's essential to follow product selection methods and principles, choosing fresh, magical, and unique products.
三、产品质量 / Product Quality
推广产品之前，卖家一定要去搜集产品在各电商平台上的评价，如果产品属于质量不行的，那就不要卖了。因为如果去推这类明显有问题的产品，独立站肯定会收到大量客户投诉，这么一来：第一个是由于要不停的给客户退款或者补发所以导致利润下滑。第二个是订单投诉率短期内过高，可能导致收款工具（比如pp，条纹）被处罚，甚至封号，影响到店铺的收款功能。第三个是客户在Facebook上面，反馈购物体验不好，导致Facebook主页评分过低，会受到facebook不同程度的惩罚，最严重的就是facebook广告账号被封。
Before promoting products, sellers must gather reviews of the products on various e-commerce platforms. If a product is of poor quality, it's better not to sell it. Promoting obviously problematic products will lead to numerous customer complaints for the independent site, resulting in: First, continuous refunds or reshipments will cause profit decline. Second, excessively high order complaint rates in a short period may lead to penalties or even account suspension for payment tools (e.g., PayPal, Stripe), affecting the store's payment function. Third, customers leaving negative feedback on Facebook about poor shopping experiences can lower the Facebook page rating, leading to varying degrees of penalties from Facebook, with the most severe being the suspension of the Facebook ad account.
四、收款工具 / Payment Tools
弃单是怎么来的？弃单就是客户已经点了加入购物车，已经填写了自己的收货信息，在准备付款的时候，却因为各种原因，没有付款。这时，就产生了弃单。眼看着这些明明快到碗里的钱白白流失，就问谁不心痛？ 一般来说，导致弃单多的最大的可能就是：独立站缺少信用卡收款工具。PayPal和信用卡在欧美国家和地区，就像微信支付和支付宝一样，是非常主流的收款工具。如果店铺缺少一个对应的收款工具，那么就会丢失不少订单。而使用PayPal和信用卡付款的订单比例大概是6:4左右。尤其是做欧美市场的独立站卖家，一定要准备好PayPal和信用卡收款工具。
How do abandoned carts occur? An abandoned cart happens when a customer has added items to the cart, filled in their shipping information, but fails to complete the payment for various reasons. At this point, an abandoned cart is created. Watching potential revenue slip away is undoubtedly frustrating. Generally, the primary reason for high abandoned cart rates is the lack of credit card payment options on independent sites. In Europe and America, PayPal and credit cards are as mainstream as WeChat Pay and Alipay. Missing a corresponding payment tool means losing many orders. The ratio of PayPal to credit card payments is roughly 6:4. Independent site sellers targeting the European and American markets must ensure they have PayPal and credit card payment options ready.
*Onlypay作为一站式跨境支付技术服务商，仅需一次对接，即可快速接入银行卡支付及多种本地支付方式收单，支持VISA，MASTER，JCB等多种信用卡，东南亚支持多国本地钱包支付，畅享收单新体验。支持上线建站平台插件对接方式，仅需简单安装即可使用。
*Onlypay, as a one-stop cross-border payment technology service provider, requires only one integration to quickly access bank card payments and various local payment methods. It supports multiple credit cards like VISA, MASTER, and JCB, and in Southeast Asia, it supports various local e-wallets, offering a seamless payment experience. It also supports plugin integration with site-building platforms, requiring only simple installation for use.
五、产品详情页 / Product Detail Pages
客户买的其实不是产品，而是产品能带给他的直接好处。也就是说，卖家的产品详情页要重点强调：产品能给客户带来什么好处，而不是强调产品的特点。有的独立站卖家在产品详情页里面，大篇幅都在讲产品的特点，而忽视了用户的需求。没有直接告诉用户，这个产品能给用户带来什么好处，能解决什么问题。转化率自然不高，把产品详情页的描述重新调整后，相应的转化率也会往上提高。
Customers don't buy products; they buy the direct benefits the products can bring them. Therefore, sellers' product detail pages should emphasize what benefits the product can offer customers rather than focusing on product features. Some independent site sellers dedicate large sections of their product detail pages to product features while neglecting user needs. Failing to directly tell users what benefits the product can bring or what problems it can solve naturally results in low conversion rates. Adjusting the product detail page descriptions accordingly can improve conversion rates.
