成人用品行业5大趋势：3000亿赛道70%中国制造，跨境电商新机遇
随着全球成人用品市场蓬勃发展，中国制造正成为这一敏感行业的重要参与者。 在与众多跨境电商卖家的沟通中，Shoptop发现成人用品品类备受青睐。
As the global adult products market flourishes, Chinese manufacturing is becoming a key player in this sensitive industry. Through communication with numerous cross-border e-commerce sellers, Shoptop found adult products category particularly popular.
01 市场前景与5大趋势 | 01 Market Outlook and 5 Major Trends
根据Business Research Insights报告，2021年全球成人用品市场规模达435.66亿美元（约3185.76亿人民币），预计2031年将达到2192.3亿美元（约16031.2亿人民币），复合年增长率15.5%。
According to Business Research Insights, the global adult products market size reached $43.566 billion in 2021 (≈¥318.576 billion), and is expected to grow to $219.23 billion (≈¥1,603.12 billion) by 2031, with a CAGR of 15.5%.
5大明显趋势：
5 Major Trends:
- 线上购买占比越来越高 | Increasing proportion of online purchases
- 女性群体与少数群体越来越受关注 | Growing focus on female and minority groups
- 产品与营销"高级化" | Product and marketing "premiumization"
- 消费者越来越重视安全与质量 | Increasing consumer emphasis on safety and quality
- 定制化趋势 | Customization trend
02 成人用品独立站注意事项 | 02 Considerations for Adult Products Independent Websites
数据显示全球70%成人用品产自中国，但电商平台限制较多，因此许多卖家选择搭建独立站。
Data shows 70% of global adult products are made in China, but e-commerce platforms impose many restrictions, leading many sellers to choose building independent websites.
建站要点：
Key considerations:
- 清晰的产品分类 | Clear product categorization
- 符合主流审美的视觉设计 | Visually appealing design that aligns with mainstream aesthetics
- 去低俗化的品牌价值 | Brand values that move away from vulgarization
- 强调隐私政策 | Emphasis on privacy policy
- 设置Blog版块 | Blog section setup
Shoptop致力于为跨境卖家提供互联网基础设施服务，帮助客户快速搭建稳定、安全、精美的品牌网站。
Shoptop is committed to providing cross-border sellers with internet infrastructure services, helping clients quickly establish stable, secure, and aesthetically pleasing brand websites.
