为什么企业网站没有效果？八大原因及改进策略
目前外贸形势日益严峻的情况下，外贸独立站已经被很多企业所采纳，但是出现的情况是：企业花费大量资金建设网站，却无法带来流量和转化，问题出在哪里？
Under the increasingly severe foreign trade situation, many enterprises have adopted independent foreign trade websites. However, the common phenomenon is that companies invest heavily in website construction but fail to generate traffic and conversions. Where does the problem lie?
我们非常清楚，要想做出一个有效果的网站，并不是简单的创建一个网站，上传一些产品和写文章就可以了，需要我们企业付出大量人力和物力，有着正确的思路和思维，才有可能获取结果，否则几乎不可能；
We clearly understand that creating an effective website is not just about building a site, uploading some products and writing articles. It requires substantial human and material resources from enterprises, along with correct strategies and thinking, to achieve results. Otherwise, success is almost impossible.
1. 从网上购买便宜的网站模板
1. Purchasing Cheap Website Templates Online
目前各大平台出现很多博主鼓吹的几百建站，答应交付源代码，并且罗列了网站效果，其实这个只是掩人耳目罢了，但是却迎合了我们很多商家老板的想法；
Currently, many bloggers on major platforms promote cheap website construction services for just a few hundred dollars, promising to deliver source code and listing website effects. In reality, this is just a smokescreen that caters to the ideas of many business owners.
2. SAAS语言建站
2. SAAS Language Website Construction
SAAS语言建站其实在我们国内已经盛行了很多年，以前商家的网站基本都是采用这种建站方式，因此这种建站方式是可行的，但是难就难在非计算机语言的人员是无非对其进行结构调整和增加页面的。
SAAS language website construction has been popular in China for many years. Most merchant websites used to adopt this construction method, so it is feasible. However, the difficulty lies in the fact that non-computer language personnel cannot adjust the structure or add pages.
3. 先建站后做SEO
3. Building Website First Then Doing SEO
有件事我一直不太理解，很多人在谈到建站时，他们会说我先把结构和内容创建好，然后再做SEO，当然他们这里指的是关键词布局（SEO包含很多内容板块）；这个是什么道理？
One thing I've never quite understood is that when many people talk about website construction, they say they'll first create the structure and content, then do SEO (referring mainly to keyword placement, though SEO includes many aspects). What's the logic behind this?
4. 网站上线后直接开SEM广告
4. Launching SEM Ads Immediately After Website Goes Live
网站的流量分为：搜索流量，推荐流量，付费流量，这个是任何一个平台都是作为本平台的流量组成。
Website traffic is divided into: search traffic, referral traffic, and paid traffic, which form the traffic composition of any platform.
5. Blog文章质量
5. Blog Article Quality
我们很多商家在创建文章时，基本都是随心所欲的去创建，而这样的内容你创建再多，也只能在做无用功。没有任何效果。
Many merchants create articles quite arbitrarily when building content. No matter how much such content you create, it's just wasted effort with no effect.
6. 外链建设
6. Backlink Building
外链对于网站作用是：提高网站权重；引流；而我们很多商家做的外链大部分与我们的行业没有任何关系。
The role of backlinks for websites is: to improve website authority; to drive traffic. However, many backlinks created by merchants have no relation to our industry.
7. Product页面优化
7. Product Page Optimization
我们商家当下的products页面大部分都是通过模板的方式进行创建的，只有产品和图片，分类，没有其他内容。
Most product pages currently created by merchants use template methods, containing only products, images, and categories, with no other content.
所以我们不要说谷歌独立站没有效果，要从我们自身找问题，找出问题的根源并积极改进，并严格执行，你才有成功的希望。
Therefore, we shouldn't say Google independent sites are ineffective. We need to identify problems within ourselves, find the root causes and actively improve, strictly implementing changes. Only then can you have hope for success.
