便携储能产品出海指南：市场趋势与物流解决方案

便携储能产品出海指南：市场趋势与物流解决方案

Portable Power Station Export Guide: Market Trends and Logistics Solutions

全球便携储能市场正迎来爆发式增长。受能源转型、户外活动增加和自然灾害频发等因素影响，便携式储能电源需求呈现"井喷"态势。

The global portable power station market is experiencing explosive growth. Driven by energy transition, increased outdoor activities and frequent natural disasters, the demand for portable power stations has surged.

市场概况/Market Overview

据中国化学与物理电源行业协会预测，全球市场规模将从2021年的111.3亿元增长至2026年的882.3亿元，年复合增长率达51.3%。

According to China Industrial Association of Power Sources, the global market size will grow from 11.13 billion yuan in 2021 to 88.23 billion yuan in 2026, with a CAGR of 51.3%.

区域分布/Regional Distribution

制造端：中国占据全球90%以上的产量
销售端：美国(47.3%)、日本(29.6%)为主要市场

Manufacturing: China accounts for over 90% of global production
Sales: USA(47.3%), Japan(29.6%) are main markets

产品趋势/Product Trends

1000Wh以上大容量产品占比从2016年的3%提升至2021年的10.3%，高容量成为发展趋势。

The proportion of products above 1000Wh increased from 3% in 2016 to 10.3% in 2021, indicating a trend towards higher capacity.

物流挑战与解决方案/Logistics Challenges & Solutions

挑战1：海关监管严/Challenge 1: Strict Customs Regulations

储能产品出口需满足多种认证：
• 欧洲：CE、RoHS认证
• 美国：FCC-SDOC、UL认证

Power stations require various certifications:
• Europe: CE, RoHS
• USA: FCC-SDOC, UL

挑战2：物流成本高/Challenge 2: High Logistics Costs

作为危险品(DG)，需支付额外费用：
• 危险品附加费
• 特殊包装处理费(16.5-20.5美元/件)

As dangerous goods(DG), additional fees apply:
• Hazardous Materials Surcharge
• Special Packaging Fee($16.5-20.5/piece)

解决方案/Solutions

1. 选择合适的物流渠道
• FBA仓：曝光率高但限制多
• 第三方海外仓：灵活性高，可享附加费折扣

1. Choose proper logistics channels
• FBA: Higher exposure but more restrictions
• 3PL warehouses: More flexible with surcharge discounts

2. 确保合规存储与运输
• 独立存储区
• 专业人员操作
• 合规申报与贴标

2. Ensure compliant storage & transportation
• Dedicated storage area
• Professional handling
• Proper declaration & labeling

结语/Conclusion

便携储能市场前景广阔，卖家需提前了解目标市场法规，选择专业物流伙伴，才能顺利开拓海外市场。

The portable power station market has bright prospects. Sellers need to understand local regulations and choose professional logistics partners to successfully expand overseas.