70后企业家带领铭普光磁进军跨境电商：户外电源成亚马逊新战场

70后企业家带领铭普光磁进军跨境电商：户外电源成亚马逊新战场

Post-70s Entrepreneur Leads MPL to Cross-border E-commerce: Portable Power Stations Become New Battleground on Amazon

核心要点/Key Points:

• 铭普光磁战略转型：从B端到"B+C"双品牌战略
• MPL's strategic shift: From B2B to "B2B+B2C" dual-brand strategy

• 2022年重点布局便携式储能电源亚马逊销售
• Focus on portable power station sales via Amazon in 2022

• 全球户外电源市场规模预计达800亿人民币
• Global portable power station market projected to reach 80 billion RMB

一、企业转型背景/Corporate Transformation Background

在国内疫情反复、成本上涨的背景下，2022年入局跨境电商的国内企业越来越多。东莞上市公司铭普光磁选择以户外电源作为切入点，其研发的便携式储能电源产品将通过亚马逊平台销售。

Amid domestic pandemic fluctuations and rising costs, more Chinese companies are entering cross-border e-commerce in 2022. Dongguan-listed MPL has chosen portable power stations as its entry point, with products to be sold via Amazon.

二、财务表现与挑战/Financial Performance & Challenges

2021年公司营收22.34亿元（+32.28%），但净利润下滑至-6821万元。主要原因包括：
• 疫情影响导致运营成本上升
• 通信基础设施投资放缓
• 原材料价格上涨

In 2021, revenue reached 2.234 billion RMB (+32.28%) but net profit dropped to -68.21 million RMB due to:
• Pandemic-induced operational cost increases
• Slowdown in communication infrastructure investment
• Rising raw material costs

三、战略布局/Strategic Deployment

2022年6月推出子品牌"大然NEO"，实施"toB+toC"双品牌战略。重点产品特点：
• 磷酸铁锂电池
• 双向快充
• 大功率太阳能充电
• 支持并机扩容

Launched sub-brand "Daran NEO" in June 2022, implementing "B2B+B2C" dual-brand strategy. Key product features:
• LiFePO4 batteries
• Bidirectional fast charging
• High-power solar charging
• Parallel capacity expansion

四、市场机遇/Market Opportunities

全球户外电源市场特点：
• 中国占全球出货量90%以上
• 预计未来市场规模800亿人民币
• 美国日本占全球75%份额

Global market characteristics:
• China accounts for >90% of global output
• Projected market size of 80 billion RMB
• US & Japan represent 75% of global share

五、亚马逊竞争格局/Amazon Competitive Landscape

当前市场领导者：
1. 华宝新能(Jackery) - 20%份额
2. 正浩科技 - 10%
3. GoalZero - 9.5%
4. 德兰明海 - 7%
5. 安克创新 - 2.6%

Current market leaders:
1. Jackery - 20% share
2. EcoFlow - 10%
3. GoalZero - 9.5%
4. Bluetti - 7%
5. Anker - 2.6%

六、SEO优化建议/SEO Optimization Suggestions

• 重点关键词：便携式储能电源、户外电源、亚马逊跨境电商
• 内容策略：突出"上市公司转型"和"70后企业家"故事元素
• 外链建设：可链接到亚马逊BSR排名、行业报告等权威数据源

• Key keywords: portable power station, outdoor power supply, Amazon cross-border e-commerce
• Content strategy: Highlight "listed company transformation" and "post-70s entrepreneur" story elements
• Link building: Reference authoritative sources like Amazon BSR rankings and industry reports