2022年全球最佳跨境电商平台TOP5排名及东南亚市场新机遇
通过跨境电商将自己的产品卖到国外去是当前越来越多企业的选择。面向更多的消费者，销售的增长空间会更大。下面TMO为大家带来2022年出口跨境电商平台排名前五的平台！同时为您解读高速增长的东南亚市场机遇！
Cross-border e-commerce has become an important choice for more and more businesses. Selling to global consumers means greater growth potential. Here TMO presents the top 5 cross-border e-commerce platforms in 2022, along with analysis of the fast-growing Southeast Asia market opportunities!
1. 亚马逊 Amazon
Alexa全球排名: #8
亚马逊是全球最大的跨境电商平台，在各国设有独立站点。亚马逊主要面向经济发达国家和地区，对入驻商家要求非常高，适合有品牌和货源优势的卖家。
1. Amazon
Alexa Global Rank: #8
As the world's largest cross-border e-commerce platform, Amazon operates independent sites in many countries. It mainly targets developed economies and has strict requirements for sellers, making it suitable for brands with supply chain advantages.
2. 全球速卖通 AliExpress
Alexa全球排名: #52
阿里巴巴旗下的跨境电商平台，专注于新兴市场如俄罗斯和东南亚地区。适合提供高性价比产品的卖家，长尾理论在此平台特别适用。
2. AliExpress
Alexa Global Rank: #52
Alibaba's cross-border platform focuses on emerging markets like Russia and Southeast Asia. Ideal for sellers offering cost-effective products, where the long-tail theory applies well.
3. 易贝 eBay
Alexa全球排名: #51
类似淘宝的C2C模式，开店门槛低但手续较多。核心市场在欧美地区，是开拓欧美市场的不错选择。
3. eBay
Alexa Global Rank: #51
With a Taobao-like C2C model, eBay has low entry barriers but more procedures. Its core market is in Europe and America, making it a good choice for these regions.
4. TikTok
Alexa全球排名: #56
抖音国际版，全球访问量增长最快的平台之一。2022年全球小店布局带来短视频+直播带货的新风口。
4. TikTok
Alexa Global Rank: #56
The international version of Douyin, one of the fastest-growing platforms globally. Its 2022 global store layout brings new opportunities in short video + live commerce.
5. Wish
Alexa全球排名: #344
移动端优先的跨境电商平台，以低价商品和智能推荐著称。虽然全球排名不高，但已成为中国卖家优选平台之一。
5. Wish
Alexa Global Rank: #344
A mobile-first cross-border platform known for affordable products and smart recommendations. Despite its global rank, it's become a top choice for Chinese sellers.
东南亚市场新机遇 New Opportunities in Southeast Asia
随着欧美市场饱和，东南亚电商市场正成为新的增长点。Shopee和Lazada是该地区的两大领先平台：
As Western markets saturate, the Southeast Asia e-commerce market is becoming the new growth area. Shopee and Lazada are the two leading platforms:
Shopee: 月均流量4.7亿，东南亚最大电商平台，覆盖7个市场。
Lazada: 阿里巴巴控股，月均流量1.4亿，服务5.6亿消费者。
Shopee: 470M monthly visits, largest platform covering 7 markets.
Lazada: Owned by Alibaba, 140M monthly visits serving 560M consumers.
除了平台入驻，独立站建设也是重要选择，尤其适合品牌商。但需要解决引流问题。
Besides platform entry, independent website building is also important, especially for brands. But traffic acquisition remains a challenge.
TMO推出2022东南亚电子商务市场洞察报告，如需专业支持，欢迎联系我们！
TMO has released the 2022 Southeast Asia E-commerce Market Insight report. Contact us for professional support!
