颠覆搜索市场：Perplexity获贝佐斯、英伟达投资挑战谷歌霸主地位

颠覆搜索市场：Perplexity获贝佐斯、英伟达投资挑战谷歌霸主地位

Disrupting Search Market: Perplexity Challenges Google's Dominance with Bezos and Nvidia Investment

人工智能新锐企业Perplexity近日完成B轮融资，获得包括英伟达和亚马逊创始人杰夫·贝佐斯在内的顶级投资者支持，估值达5.2亿美元。

The AI startup Perplexity recently completed its Series B funding round, securing support from top investors including Nvidia and Amazon founder Jeff Bezos, with a valuation reaching $520 million.

这家成立不到两年的公司总部位于旧金山联合办公空间，却已吸引约1000万月活用户。其创新性的"答案引擎"直接提供问题解答，而非传统搜索引擎的网页链接列表。

This less-than-two-year-old company, headquartered in a San Francisco co-working space, has already attracted about 10 million monthly active users. Its innovative "answer engine" provides direct responses to queries instead of traditional search engine link lists.

核心优势：Perplexity创始人Aravind Srinivas强调，公司利用GPT-4等先进AI技术，直接生成准确答案，大幅提升信息获取效率。

Core Advantage: Perplexity founder Aravind Srinivas emphasizes that the company uses advanced AI technologies like GPT-4 to directly generate accurate answers, significantly improving information retrieval efficiency.

Similarweb数据显示，Perplexity访问量从2022年12月的220万次飙升至2023年11月的5300万次，增长超20倍。

Similarweb data shows Perplexity's visits surged from 2.2 million in December 2022 to 53 million in November 2023, representing over 20-fold growth.

值得注意的是，Perplexity已吸引前YouTube CEO Susan Wojcicki等谷歌高管的个人投资。目前公司提供20美元/月的付费订阅服务，年收入约500-1000万美元。

Notably, Perplexity has attracted personal investments from former YouTube CEO Susan Wojcicki and other Google executives. The company currently offers a $20/month subscription service, with annual revenue estimated at $5-10 million.

行业影响：尽管谷歌占据90%搜索市场份额，但Perplexity的创新模式可能重塑行业格局。投资方IVP合伙人Cack Wilhelm表示："如果成功，这可能成为一个真正的大项目。"

Industry Impact: Despite Google's 90% search market share, Perplexity's innovative model could reshape the industry landscape. IVP partner Cack Wilhelm stated: "If successful, this could become a truly major project."

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