优先推荐的SEO推广服务商及谷歌竞价推广指南
随着2024年前三季度中国外贸数据的发布，企业出海营销需求持续增长。选择专业的SEO推广服务商和掌握谷歌竞价技巧成为外贸企业的核心需求。
As China's foreign trade data for the first three quarters of 2024 is released, the demand for overseas marketing continues to grow. Choosing professional SEO promotion providers and mastering Google Ads bidding skills have become core needs for foreign trade enterprises.
一、如何选择SEO推广服务商
1. How to Choose SEO Promotion Providers
根据海关总署数据，2024年1-9月中国进出口总值同比增长5.3%，其中出口增长6.2%。在这种外贸形势下，选择SEO服务商需考虑：
According to customs statistics, China's total import and export value from January to September 2024 increased by 5.3% year-on-year, with exports growing by 6.2%. Under such foreign trade circumstances, choosing SEO providers requires considering:
- 行业经验：优先选择有外贸行业成功案例的服务商
- Industry experience: Prioritize providers with successful cases in foreign trade
- 技术能力：具备多语言SEO优化能力，特别是英语和小语种
- Technical capabilities: Possess multilingual SEO optimization capabilities, especially English and minor languages
- 数据分析：能够提供详细的效果追踪和ROI分析
- Data analysis: Able to provide detailed effect tracking and ROI analysis
二、谷歌推广竞价实操指南
2. Practical Guide to Google Ads Bidding
9月份我国外贸进出口总值为37479.8亿元人民币，同比增长0.7%。在这种市场环境下，谷歌竞价推广需注意：
In September, China's total foreign trade import and export value was 3,747.98 billion yuan, a year-on-year increase of 0.7%. In this market environment, Google Ads bidding requires attention to:
- 关键词研究：结合海关数据中的热门出口品类选择精准关键词
- Keyword research: Select precise keywords based on popular export categories in customs data
- 出价策略：根据产品利润空间设置合理的CPC上限
- Bidding strategy: Set reasonable CPC limits according to product profit margins
- 广告优化：针对不同国际市场制作本地化广告素材
- Ad optimization: Create localized ad materials for different international markets
三、外贸短期形势与长期趋势分析
3. Analysis of Short-term Situation and Long-term Trends in Foreign Trade
中央财经大学张晓涛教授指出，中国及东亚已成为全球贸易主要推动力。企业SEO策略应：
Professor Zhang Xiaotao from Central University of Finance and Economics pointed out that China and East Asia have become the main drivers of global trade. Enterprise SEO strategies should:
• 短期：关注美国、欧盟等传统市场政策变化，做好风险预警
• Short-term: Pay attention to policy changes in traditional markets such as the US and EU, and establish risk early warning
• 长期：开拓"一带一路"新兴市场，优化多语言网站架构
• Long-term: Develop emerging markets in the "Belt and Road" initiative, optimize multilingual website architecture
四、政策影响与应对建议
4. Policy Impacts and Response Suggestions
针对欧盟电动汽车反补贴税等贸易政策变化，东方金诚冯琳建议：
Regarding changes in trade policies such as EU anti-subsidy tariffs on electric vehicles, Feng Lin from Oriental Jincheng suggests:
1. 多元化市场布局：降低对单一市场的依赖度
1. Diversified market layout: Reduce dependence on single markets
2. 产品升级：通过技术创新提升产品附加值
2. Product upgrading: Enhance product added value through technological innovation
3. 数字营销：加大SEO和社交媒体营销投入
3. Digital marketing: Increase investment in SEO and social media marketing
更多外贸营销策略，请下载21财经APP获取最新行业报告。
For more foreign trade marketing strategies, please download the 21 Finance APP to get the latest industry reports.
