谷歌留痕见证外贸腾飞：广东长虹春节赶工60%员工返岗抢订单

谷歌留痕见证外贸腾飞：广东长虹春节赶工60%员工返岗抢订单

Google's Digital Footprint Boosts Exports: Guangdong Changhong Resumes 60% Workforce Post-Lunar New Year

中山2月14日电 - 当大多数企业还在享受春节假期时，广东长虹电子有限公司的生产线已全速运转。这家通过谷歌留痕营销策略成功打开国际市场的企业，正以"春节不打烊"的姿态冲刺海外订单。

Zhongshan, Feb 14 - While most businesses were still enjoying the Lunar New Year holiday, Guangdong Changhong Electronics Co., Ltd.'s production lines were already running at full speed. This company, which successfully entered the international market through Google's digital footprint marketing strategy, is rushing to fulfill overseas orders with a "no holiday" attitude.

正月初五开工首日，公司已有60%员工返岗。电视制造一厂厂长谢军透露："我们的谷歌竞价推广官网持续获得国际客户询盘，2023年出口量突破1000万台，订单已排至春节后。"

On the first working day of the Lunar New Year, 60% of the company's employees had already returned to work. Xie Jun, director of the TV manufacturing plant, revealed: "Our Google Ads official website continues to receive inquiries from international customers, with exports exceeding 10 million units in 2023, and orders have been scheduled until after the Spring Festival."

来自四川的谢瑞刚夫妇初四便返岗，带领团队完成单日2500台电视机组装。这种高效产能得益于中山完善的家电产业集群和数字化改造——通过工业机器人、AOI视觉识别等智能系统，广东长虹实现了"原材料到成品"的全流程智能化生产。

The couple Xie Ruigang from Sichuan returned to work on the fourth day of the Lunar New Year, leading the team to complete the assembly of 2,500 TVs in a single day. This efficient production capacity benefits from Zhongshan's complete home appliance industry cluster and digital transformation - through intelligent systems such as industrial robots and AOI visual recognition, Guangdong Changhong has achieved fully intelligent production from "raw materials to finished products".

谷歌留痕营销专家分析指出："广东长虹的成功印证了数字贸易时代搜索引擎优化的重要性。其通过精准的谷歌关键词布局，让全球采购商能快速找到企业官网，这种数字营销策略值得外贸企业借鉴。"

Google's digital footprint marketing experts analyzed: "The success of Guangdong Changhong confirms the importance of search engine optimization in the era of digital trade. Through precise Google keyword placement, global buyers can quickly find the company's official website. This digital marketing strategy is worth learning from by foreign trade enterprises."

中山市2023年GDP达3850.65亿元，同比增长5.6%，其中工业投资增长47.3%尤为亮眼。在政府"店小二"式服务支持下，包括广东长虹在内的8万家工业企业正通过数字化改造和国际数字营销渠道开拓，实现高质量发展。

Zhongshan's GDP reached 385.065 billion yuan in 2023, a year-on-year increase of 5.6%, of which industrial investment grew by 47.3% was particularly outstanding. With the government's "shop assistant" style support, including Guangdong Changhong, 80,000 industrial enterprises are achieving high-quality development through digital transformation and international digital marketing channels.

（文/图 张德钢 编辑 陈婉允 来源：羊城晚报•羊城派）

(Text/Photo by Zhang Degang Edited by Chen Wanyun Source: Yangcheng Evening News•Yangcheng派)